Volvo Road safety
11:30 PM | October 16 2020

Volvo Car Australia is a Principal Partner for National Road Safety Week

Volvo Car Australia is a Principal Partner for National Road Safety Week
Volvo Cars is a Principal Partner for Australia’s National Road Safety Week – the annual initiative that aims to raise awareness of road trauma and promote ways to prevent unnecessary deaths and injuries.
 
As a human-centric brand that throughout its 93-year history has been synonymous with automotive safety innovation, Volvo is a natural supporter for National Road Safety Week – which will run from 15th to 22nd November 2020.
 
With "Drive So Others Survive!" as the central theme of the Week, motorists are being asked to “make safety the priority by driving “as if your loved ones are on the road ahead”. 
Specifically, the online pledge asks drivers and riders to commit to: removing distractions such as smartphones; to avoid putting other people at risk by committing not to speed, drive while tired or under the influence of alcohol/drugs; and to actively protect vulnerable road users, especially those whose job places them in harm’s way, by slowing down and giving them the space they need to be safe.
 
 There will also be a different daily theme for each of the initiative’s eight days, starting with 'Remember the 1200' that will acknowledge the 1200 who died on Australia's roads and concluding with a focus on how the greatest gift you can give your loved ones is to arrive home safe.
 
For National Road Safety Week, Australians are also being encouraged to show their support for safer roads by wearing a yellow ribbon or displaying a yellow ribbon or sticker on their car, motorcycle, truck or bicycle.
Volvo Road Safety
The ‘Protecting Every Life’ theme for Thursday 19th November will encourage people to consider the lives of pedestrians as well as fellow motorists. It’s a theme that is at the very heart of Volvo’s philosophy of protecting and caring for people – including the company’s current marketing campaign, “For Everyone’s Safety”.
 
Volvo, for example, pioneered autonomous emergency braking technology that can detect pedestrians and cyclists as well as cars. And Volvo Cars’ Safety Vision is the company’s bold target that nobody should be seriously injured or killed in a new Volvo car.
 
National Road Safety Week is an initiative of Safer Australian Roads and Highways (also known as the SARAH Group) – founded by Peter Frazer in 2012 following the tragic death of his 23-year-old daughter, Sarah, in a totally preventable road crash.
 
Traffic incidents are the second-biggest killer of Australians aged 15-24, and the biggest killer of Australian kids aged under 15.
 
To find out more about National Road Safety Week, including how to buy yellow ribbons and stickers and make the online pledge, head to: https://roadsafetyweek.com.au/road-safety-week
 

 

 

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