10:30 PM | January 24 2020
Volvo sets Australian sales record
Official industry sales figures reveal Volvo was Australia’s best-performing luxury car brand with notable sales volume in 2019.
Volvo Car Australia sold 7779 vehicles in 2019 to set a record and establish it as the best-performing luxury car brand in the country.
The sales figure from official industry data surpasses 2018’s then record of 6693 Volvos – an increase of 16.2 per cent that is all the more remarkable in the context of an overall market that declined eight per cent.
No other luxury car manufacturer with notable sales volume – more than 110 vehicles – could match Volvo’s growth. Many premium brands registered year-on-year sales declines.
The result makes Australia one of the highest growth markets globally for Volvo.
Above: The XC60 is the best-selling Volvo in Australia.
The highly acclaimed Volvo XC60 mid-sized SUV was the Swedish brand’s most popular vehicle in 2019, with 3406 sales equating to a 20.5 per cent year-on-year increase. The result comes in the year the XC60 was awarded Best Luxury SUV by renowned motoring media brand Drive for the third consecutive year.
Volvo’s fastest-growing vehicle is another multi-award-winning SUV, the compact XC40. The 2018 Carsales Car of the Year and 2019 Wheels Car of the Year increased sales by an incredible 80 per cent, cementing its status as the premium compact SUV segment’s best-selling model.
Above: The XC40 was Australia’s most popular compact premium SUV in 2019. (Overseas model shown.)
There was also growth for the company’s large seven-seater luxury SUV, the XC90, contributing to total sales of Volvo SUVs that grew by a third from 2018 to 2019 (33.5 per cent) – up from 5585 to 7456 units.
Overall SUV sales dropped 2.4 per cent in 2019.
The arrival of the new-generation S60 sedan and V60 wagon, as well as the reintroduction of the V90CC wagon, has also boosted sales of Volvo’s passenger cars.
Volvo Car globally registered its sixth consecutive sales record, with year-on-year growth of nearly 10 per cent taking sales beyond 700,000 vehicles for the first time in the Swedish brand’s 93-year history.