Our view of Luxury

The Swedish way to a better life.

Volvos are always evolving and becoming ever more advanced, but the focus is always to make driving as easy and enjoyable as possible. Yes, it’s complicated to make things this easy and confidence is required to remove, rather than to add. But it’s worth it. Life’s complicated enough.

When less is more

Care for the world we live in is at the core of Volvo Cars. Our Drive-E powertrains are small and lightweight, so they offer as much power as significantly larger powertrains but with far better fuel consumption. That means our cars produce fewer harmful emissions and make better use of natural resources.

In good health

Our attention to detail in the interior of our cars goes beyond surface quality and aesthetics – we want our cars to be an environment that is healthy, soothing and luxurious in every sense. That’s why we even have a ‘smell team’ to make sure the experience inside a Volvo is like a fresh Swedish breeze.

Putting you in control

What do you want to see in the next generation of the Volvo On Call mobile app? That’s the question we asked when we invited thousands of people to give us their feedback. Most said they wanted more intuitive features to simplify their lives and put them in control. So we took on board a great suggestion to let you find and pay for a parking space from your car.

Our three-year focus group

At Volvo, we’ve been busy revolutionising the idea of the focus group. When creating our all-new Volvo XC90, for instance, we didn’t spend just a week or a month talking to the public. In fact, we shared a full three years with five ‘LA Influentials’ from California so we could gain a truly in-depth understanding of what they really wanted from a luxury SUV. 

Sit back, relax and enjoy the ride

Wouldn’t it be good to take the stress out of your daily drive? Our autonomous driving programme for the future means that the car can look after the driving, allowing you to devote time to other personal duties. It’ll be safer and save fuel, too.

Three new concept cars

Three highly significant new concept cars made their debuts in 2013/14. Each one helped redefine Volvo’s future design direction. Inspired by simplicity, functionality and beauty, they embody the very essence of Scandinavian design. 

All three concepts also perfectly demonstrate Volvo’s new Scalable Product Architecture (SPA), which allows many different designs to be built on the same platform.

And each one has its own emphasis: Concept Coupé showcased our new design freedom, Concept XC Coupé highlighted fresh safety ideas and Concept Estate explored the possibilities of a single touch screen control panel to organise controls and information in an intuitive, user-friendly way. 


Recognition for our concept cars

It’s good to know that our new design direction is appreciated – our concept cars have all been recognised with significant international design awards.

Detroit, January 2014

Concept XC Coupé

‘Best Concept Car’ and ‘Best use of Color, Graphics and Materials’ by 2014 EyesON Design Awards.

Geneva, March 2014

Concept Estate

'Car of the Show'-award by Autoblog.com. 'Best Design-award' by Auto Express (UK).

Frankfurt, September 2013

Concept Coupe

'Car of the Show'-award by Auto Bild (Germany).

Keeping it simple

When our customers told us they wanted fewer buttons and a cleaner, uncluttered dashboard, we took that feedback on board. In the all-new XC90, for instance, we reduced the number of buttons on the dash from 42 to just 8. Not only does it look great, it also makes the controls much more intuitive to use.