Member of the Board of Directors
Dr Herbert Demel
Appointed to the Board: August 2010
Appointed CEO of Magna Steyr, a leading global engineering and manufacturing partner to automakers, in 2002.
Companies worked for:
Audi, Volkswagen, Magna Steyr AG, Fiat Auto SpA, Magna International
Concurrent Director’s responsibilities:
Special Adviser to the CEO and Executive Management of Magna International Inc, M+W Group GmbH, Chairman, Metro Group Supervisory Board
2005 – 2014 Various executive positions, Magna International Inc
2003 – 2005 CEO, Fiat Auto SpA,
2002 – 2003 CEO, Magna Steyr AG & Company KG
1997 – 2002 CEO, Volkswagen do Brazil Ltda,
1993 – 1996 CEO, Audi
1992 – 1993 Board Member R&D, Audi
1990 – 1992 Head of Powertrain Development, Audi
Dr Herbert Demel studied mechanical engineering at the Technical University of Vienna and earned a PhD in technical sciences. He continued his scientific studies as an assistant at the Institute for Combustion Engines and Automotive Engineering, where he stayed for six years before moving to the private sector in 1984. Dr Demel began his career at Robert Bosch GmbH in Stuttgart, where he led the development of anti-lock braking systems (ABS). At Audi, he was integral in the introduction of the A3 and A4, and played a key role in building Audi into the premium brand it is today. In 1997, Ferdinand Piëch, Chairman of the Board of Management of Volkswagen AG, called on Demel to revitalise Volkswagen's sales in Brazil. In 2002, Dr Demel was appointed CEO of Magna Steyr, a leading global engineering and manufacturing partner to automakers. He also served for two years as the first non-Italian CEO of Fiat Auto. Following his post at Fiat Auto, Dr Demel returned to the Magna Group.