SAFE DRIVING: Aiming for zero
Driven by saving lives
Safe driving is at the heart of Volvo Cars. Our founders said: “Cars are driven by people – the guiding principle behind everything we make at Volvo, therefore, is and must remain safety.” Those values remain intact, and in 2008 we set out our vision that by 2020 nobody should be seriously injured or killed in a new Volvo car.
Dedicated to safety – the story of Volvo