Sjöö Sandström, watchmaker
The timeless art of precision
At Volvo Cars, we appreciate quality craftsmanship. So we went to watch some true craftsmen in action.
Pioneering at its best
“It’s important for us to incorporate both watchmaking’s rich heritage and elements of Swedish nature into our designs. Our Royal Capital watch is presented in a teak box, similar to the ones Victor Kullberg’s chronometers used to rest in. Our diving watch, Landsort, is inspired by – and named after – the deepest point in the Baltic Sea, which is located in the Stockholm archipelago. We are also very specific about using Tungsten as opposed to steel or gold. Tungsten was a Swedish discovery, after all,” explains Felix Formark, Sjöö Sandström’s managing director.
“Like those who choose to wear a Sjöö Sandström watch, we have no interest in simply following the crowd. For us, it’s important to follow our own path. We are authentic, we are local and we enjoy a close relationship with our customers. When you bring your watch in to be serviced, you can actually meet the same craftsman who made your watch,“ says Felix, who sees a similarity between caring for your car and caring for your watch.