The beauty of simplicity
The new S90 and V90 embody modern Swedish luxury.
Meet the designers behind the detail.
Minimal by design
It was important that the S90 and V90 visually reflect their Scandinavian surroundings, says Thomas: “We wanted to communicate what is so special about living here. About the natural beauty of simple details put together. It’s an incredible privilege to have the quality and the materials to allow us to achieve it.”
THOMAS INGENLATH - SENIOR VICE PRESIDENT, DESIGN
Swedish luxury is about the beauty of simplicity. To have the quality and the materials to achieve this is an incredible privilege.
The harmony of luxury
“Car design today isn’t just about delivering beautiful shapes,” says Thomas. “You need to have a holistic view. You have to work with colleagues in the electronics department, communications, everywhere. Otherwise the product experience will be a very limited one.”
TONY BAHO - SENIOR COLOUR AND MATERIAL DESIGNER
A big part of the Zen-like feeling lies in the materials, which radiate an inviting calm. It’s not just the product, it’s the feeling it gives you.
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life. We're especially proud of our advances in efficient power, connectivity and safety. We call our thinking in these areas: Drive-E, Sensus and IntelliSafe.