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Volvo Car Thailand accelerates expansion of retailer network with three new showrooms in Hat Yai, Khon Kaen and Bang Bua Thong


Volvo Car Thailand is proud to announce the expansion of their retailer network across Thailand, with three new Volvo showrooms set to open in Q3/Q4 of 2019: in Hat Yai, Horizon Auto Co.,Ltd  in Khon Kaen and MW Motor One Co.,Ltd in Bang Bua Thong. Strategically situated in key locations, each of the three new showrooms will integrate the new Volvo concept: “ Volvo Retail Experience”. Highlighted by a warm, Swedish welcome, the “Volvo Retail Experience” features client-focused interactions in open Scandinavian-style spaces that are ‘cool on the outside, warm on the inside’, celebrating architecture with clean lines.



Mr. Chris Wailes, Managing Director, Volvo Car (Thailand) Limited, said, “Since June 2017, Volvo Cars Thailand has been transforming its business, with the focus on Customer Experience at the center of everything we do. As of today over 80% of our retail partners now showcase our Scandinavian Customer Experience and I know that our new retail partners, like Volvo Cars, are committed to offering best-in-class service and a customer experience which goes beyond expectations. In today’s world, there are many choices, however there is always one thing that people remember: ‘an excellent customer experience’.



It seems to be working, as our business has grown by over 90% so far in 2019 thanks to a fantastic product range which suits every customer, all providing class-leading safety and ensuring that we protect both people inside as well as outside the car. I am very grateful for the commitment shown by the Owners of our new retail partners and, together, we will continue to offer every customer the Freedom to Move, in a Safe, Personal and Sustainable way.”



Mr. Chris Wailes, explains further, “By accelerating the growth of our network within Thailand with the addition of three new Retailer showrooms, Volvo Cars Thailand demonstrates our commitment to offer the “Volvo Retail Experience” (VRE) to a wider audience of Thai customers across the Kingdom. The aim of the “Volvo Retail Experience” is to create an open environment for customers in which high levels of visual transparency are key. Interior glazing allows customers to see all activity in the new workshops, turning the spotlight on what is often regarded as the back of house. Inside the showroom, there is a balanced focus on physical and digital presentation, making sure the sales and service areas are completely integrated and conducted with a sense of openness. Our three new Volvo showrooms in Hat Yai, Khon Kaen and Bang Bua Thong will exemplify the VRE concept, delivering impeccable customer service and an exclusive luxury retailer experience for all customers.”




Located on Sripoovanart Road, Hat Yai, Horizon Auto Co.,Ltd is owned by the Vice President of the Car Dealers Association in Songkhla, Mr. Thawatchai Trisukkasem. Winner of numerous sales-related awards, and having previously achieved the highest volume of SUV sales in the South of Thailand (2017), Mr. Trisukkasem brings a strong track-record of experience to his partnership with Volvo. He says, “As a self-starter with ambition, I am passionate about growing the business, and honoured to be working with Volvo Cars Thailand and their team. Benefitting from in-depth knowledge of the SUV market, I look forward to consulting with the new generation of Thai consumers who wish to learn more about Volvo’s Swedish luxury, Scandinavian design and smart technologies.”




Located on Maliwan Road, Khon Kaen, Tanasit Distribution Co.,Ltd., is owned by Mr. Aviruth Pongsagnagnarn , winner of the ‘Best Distributor in the Northeast Region Award’ (2016). A native citizen of Khon Kaen, Mr. Aviruth Pongsagnagnarn has a thorough understanding of the local customer market and holds specialised marketing, product and service distribution knowledge, having worked with multinational companies for over 7 years. He emphasises, “When the opportunity arose to collaborate with Volvo and create a car dealership, I was very impressed by the emphasis placed on building trust and connection with customers. There is a lot of potential to develop the business in Khon Kaen and I look forward to learning more about Volvo’s CSR initiatives.”




Located on Kanchanapisek Road, Bang Bua Thong, MW Motor One Co.,Ltd., is owned by experienced car retailer Mr. Worasak Chanpaiboonrat. Owner of three showrooms and brought up in a family that works in the automotive industry, Mr. Chanpaiboonrat has a deep understanding of showroom retail. With over 23 years of experience, Mr. Chanpaiboonrat holds a number of accolades, including the ‘Grand Master Award’ (2009 to 2013), the ‘Fleet Top Sales Award’ (2010 to 2012) and the ‘Customer Care Award’ (2016). He shares, “With our showroom perfectly positioned on Kanchanapisek Road, surrounded by a number of automotive retailers, we benefit from strong customer footfall and drop-in car viewing opportunities. Leveraging our existing strength in the SUV market, and our robust customer databases, we anticipate excellent conversion to sale on Volvo XC40, XC60, XC90 and S90 models.”




Volvo Cars Thailand has also recently announced this year’s eagerly awaited “SECRET DEAL”  romotional campaign, only available on the weekend of 20th–21st of July 2019 at Volvo Cars showrooms across Thailand. The “SECRET DEAL” campaign gives customers the chance to enter a lucky draw to win one of ten secret luxury trips for a total value up to 4 million Baht*, and benefits from secret offers for all customers who purchase a Volvo on the weekend of 20th–21st of July.


(*One Secret Reward has a value of 398,000 baht.)







For further information, please kindly contact

Vivaldi Integrated Public Relations,

Tel: +66 (0) 2 612 2253 Ext.105, Fax: +66 (0) 2612 2254; Website:


Ms. Natika Sahawathanapong (Yui)

Mobile: 062-442-9615


Sansiri Sirichotinun (Noke)

Mobile:699-426 6547


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