Stories & Inspiration
Designer’s notebook: how I designed the XC40
The story behind the XC40’s bold, youthful exterior design, as told by its lead designer
Coffee counterculture - fika and cinnamon buns
Forget complicated names or vegan milk alternatives, coffee is going back to basics. Just ask Swedes like Rebecca Konradsdal and Emily Svedner, who are helping change the way we drink coffee, whether you’re in Stockholm or LA. Welcome to the ‘third wave’ of coffee
A life at sea
In this article we meet Swedish sailor, Martin Strömberg. Martin is now one of Sweden’s most experienced sailors. He has now competed in the Volvo Ocean Race three times and won it once. We describe how Martin first became interested in the Volvo Ocean Race, his drive to compete in the race and how he came to triumph. We also provide an overview of his sailing career so far, his unique approach to putting racing teams together and what the future holds for this modern Swedish pioneer.
The race for perfection
In this article, we visit the Volvo Ocean Race Boatyard in Lisbon, Portugal. Here, we meet the team of experts responsible for repairing and re-fitting the entire fleet of Volvo Ocean 65 boats that will compete in the 2017-18 edition of the Volvo Ocean Race. We describe each team member’s individual area of expertise and show how the team works together to ensure that each boat is repaired identically, on time and to the highest possible standard. Their expertise in different areas represents the same level of competence you find at a Volvo workshop. We also meet Swedish sailor Martin Strömberg, who won the 2011-12 edition of the race, to find out what a great service programme gives him as a sailor.
Learning the secret language of scent
Sometimes, all you have to do to travel somewhere new is close your eyes and surrender to your sense of smell. To find out how different aromas can help lift ourselves out of the everyday we talked to Swedish perfume brand, Agonist.
The luxury of time
It takes less than two hours to fly from San Francisco to Los Angeles, but instead we’re driving between these two cities in the Volvo XC90, the perfect car for indulging in the luxury of the journey.
The race to the horizon
The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.
The future of food
From the islands of Stockholm to the streets of San Francisco, Sweden’s food culture is becoming a powerful symbol of the country’s spirit of innovation.
The secrets of Volvo Cars’ driving simulator
The virtual world meets the real world in Volvo Cars’ driving simulator, a machine that helps its engineers perfect the way every Volvo responds to your inputs.
Wake up and get some sleep
We travelled to New York to discover how drivers stay alert behind the wheel in the city that never sleeps. Impaired reaction time, judgment and vision. These are just some of the effects of drowsy driving.