Driving the feeling
Protecting what's important“When it comes to driving the new Volvo V60, our aim was to create a character that inspires confidence – one which allows you to enjoy every moment behind the wheel,” says Kenneth Ekström, attribute leader, vehicle dynamics at Volvo Cars.
“This is a car for people with busy, active lives,” explains Kenneth who, along with his team, is responsible for developing and fine-tuning the chassis of the new Volvo V60. “They love to go out and do things, to discover new places and pursue their passions. To help them do that this car needs to be able to adapt to different needs.”
This means the V60 must be enjoyable to drive and comfortable, however long the journey and whatever the conditions, Kenneth says. “It needs to always be the right car for what you’re doing – a partner on your journey,” he adds.
“You can measure how a car will drive using data,” Kenneth says. “But in the end, what it really comes down to is ‘feeling’. And it was very important to us that you should feel in tune with your car. We want people to be engaged and inspired when they drive the V60. We wanted it to feel alive.
For 60 years, Volvo Cars has been making estate cars that have enabled people to do more, see more and experience more. The V60 is the latest in this long family tradition, Kenneth says, combining all the positive qualities associated with the Volvo brand with a contemporary, dynamic edge. “It’s an inspiring drive on every occasion,” he says. “And, like every Volvo car, it feels solid on the road. You feel in command and connected with it. This inspires confidence.”
Ensuring that the V60 provides the dynamism and driving pleasure you expect from a Volvo was made easier by the car’s underlying structure, Kenneth says. It’s based on the same platform as Volvo Cars’ larger S90, V90 and XC90 models, he explains, and it uses cutting-edge technology throughout. The front suspension is a sophisticated double wishbone layout, for example, while the rear features Volvo Cars’ innovative ‘integral link’ set-up. Ride comfort was as much a priority as making the car fun to drive, he adds: “This car is a pleasure to drive yet it’s comfortable, so you can travel long distances and still feel fresh at the end of the journey.”
Advanced computer simulation is also used in the testing process, and Kenneth acknowledges how important this innovative technology has become: “It allows us to do a lot of development work before the car is even built,” he says.
So, will this technology ever replace roles such as his? “No, not yet,” says Kenneth with a smile. “There’s no substitute for real people on real roads. The pleasure you experience when you’re enjoying the drive? That’s something only a real person can feel.”
Power for every moment
The calmness, the freedom, the confidence: the innovative T8 Twin Engine plug-in hybrid powertrain in the Volvo V60 is designed for each and every moment.
The race for perfection
In this article, we visit the Volvo Ocean Race Boatyard in Lisbon, Portugal. Here, we meet the team of experts responsible for repairing and re-fitting the entire fleet of Volvo Ocean 65 boats that will compete in the 2017-18 edition of the Volvo Ocean Race. We describe each team member’s individual area of expertise and show how the team works together to ensure that each boat is repaired identically, on time and to the highest possible standard. Their expertise in different areas represents the same level of competence you find at a Volvo workshop. We also meet Swedish sailor Martin Strömberg, who won the 2011-12 edition of the race, to find out what a great service programme gives him as a sailor.
Bound by sound
1966 was quite a year for music. The Beatles, The Beach Boys and Bob Dylan all released groundbreaking albums that completely transformed the cultural landscape. But while Lennon and McCartney and their contemporaries were busy reinventing the way music was made, a classical music enthusiast called John Bowers was focusing his attention and expertise on reinventing the way we listened to it.