XC90 presents… sustainable materials
“As a kid, I only did sports growing up, yet I was a creative person,” says Kelly. “My parents gave me a sewing machine for Christmas when I was eight and that got me interested in making things from an early age. But I didn’t do any classes after school in art or design. I didn’t even know industrial design was something I could have majored in at college until after I’d graduated.”
This is the impetus – to engage and enthuse young creative talent – behind Minni. A space where children from the age of 18 months to 10 years old can learn about design, develop creative thought and think about things differently. Having a space like this is “flexing a different muscle”, explains Kelly.
From an education and early career in architecture, Kelly moved into industrial design almost by accident. “While working as an architect I had a side project making laptop bags and iPod cases for colleagues and friends. And I made them out of wool felt because it’s 100% natural, biodegradable and sustainable. It’s actually one of the oldest man-made materials.”
Kelly describes her design approach as a focus on natural, sustainable and recyclable materials, and she always starts with the person who will use it. “How does it function? How is the person going to use it? These are the concepts I design around.”
She recently won the 2018 NYCxDesign Award for her button ottomans, which are made from a unique quilt-like fabric that is primarily wool content, and she’s talking to a Portuguese cork company about developing a new material from cork and wool remnants. She’s also working on projects that reuse cardboard. “It’s finding a new use out of what is otherwise waste,” adds Kelly. “I try to incorporate this mentality into the work we’re doing at Minni. Innovation can start at an early age.”
The new Volvo XC90 features tailored Wool Blend Textile upholstery. This is our idea of modern, sustainable Swedish luxury.
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XC90 presents... the city of tomorrow