WEBVTT

00:03.120 --> 00:05.480
This is the EX30.

00:05.640 --> 00:08.760
A small SUV doing big Volvo things.

00:10.400 --> 00:14.280
The fully electric EX30
is our smallest ever SUV.

00:15.520 --> 00:20.120
It's designed to have the smallest
carbon footprint of any Volvo to date.

00:21.920 --> 00:28.440
The EX30 distils our design values into
a smaller and concentrated package.

00:28.600 --> 00:31.480
At first glance,
you're met with a small SUV

00:31.640 --> 00:35.200
that has the presence
of a powerful, large SUV.

00:36.360 --> 00:39.000
Through the exterior
we have a long wheelbase,

00:39.160 --> 00:41.680
large wheels and equal overhangs.

00:41.840 --> 00:45.440
This helps to bring balance
and refinement to the exterior design.

00:46.680 --> 00:50.640
Throughout the EX30, we have
about 25 per cent recycled aluminium

00:50.800 --> 00:54.680
as well as 17 per cent
recycled steel and plastics,

00:54.840 --> 00:59.000
and those can be visually seen
throughout the lower part of the vehicle.

01:01.040 --> 01:03.160
Aerodynamics
is of course very important

01:03.320 --> 01:05.520
for the efficiency of an electric vehicle.

01:05.680 --> 01:09.600
But to draw attention to the wheel
design in particular with that in mind,

01:09.760 --> 01:14.520
on the EX30 we have a range from
18-inch, 19-inch and 20-inch wheels.

01:14.680 --> 01:16.720
They all come with aerodynamic inserts,

01:16.880 --> 01:20.720
which is best for aerodynamic
flow and efficiency around the wheel.

01:21.840 --> 01:25.880
The EX30 is a small SUV
with tons of character.

01:26.040 --> 01:28.040
To play upon
the graphic design relationship

01:28.200 --> 01:32.480
on the architecture of the exterior,
we've added an onyx black roof.

01:32.640 --> 01:35.200
Now this black roof interlocks the car

01:35.360 --> 01:38.120
with the pillar in the front
and the pillar in the rear.

01:38.280 --> 01:41.760
The cant-rail is painted
and combined with the glass roof

01:41.920 --> 01:45.160
and it all ends in an architecture
that supports the roof.

01:45.320 --> 01:49.880
So we have a strong C pillar and
a great spot for the nameplate EX30.

01:52.040 --> 01:55.640
The EX30 celebrates
our vertical tail end heritage.

01:55.800 --> 01:59.120
First introduced in EX90,
we have split the lamps

01:59.280 --> 02:01.560
upper and lower
with body colour in between.

02:03.840 --> 02:07.760
The EX30 also carries
its own rendition of Thor's hammer.

02:07.920 --> 02:11.600
Smaller size, efficient and symmetrical.

02:11.760 --> 02:13.640
This is called an air curtain.

02:13.800 --> 02:18.440
It allows and enables the air to flow
efficiently round such a short front end

02:18.600 --> 02:20.840
and open up into the wheel arch area.

02:21.000 --> 02:24.800
As you approach the EX30,
you are met with a welcoming sequence.

02:24.960 --> 02:28.200
The car wakes up
and there is an animation that plays.

02:28.360 --> 02:31.840
This helps to let you know that
it's ready to go when you step inside.

02:32.000 --> 02:35.760
The EX30 from an exterior standpoint
has five different colours.

02:35.920 --> 02:37.920
And a new colour for us: Moss Yellow.

02:38.080 --> 02:40.880
The colour was inspired
from lichen that we see

02:41.040 --> 02:44.680
growing on the rocks
on our coast here in west Sweden.

02:45.680 --> 02:48.960
Through the use of colour, textile and pattern

02:49.120 --> 02:53.240
We're able to add
that visual punch to the EX30.

02:53.400 --> 02:57.360
As designers, we take inspiration
from the world around us.

02:57.520 --> 03:00.120
This can be anything
from nature to product design.

03:00.280 --> 03:02.920
Even architecture and graphic design.

03:03.080 --> 03:08.360
For the EX30, we've taken specific
helmet inspiration from sci-fi design.

03:08.520 --> 03:12.880
More specifically Star Wars, and the
Boba Fett helmet used in these movies.

03:13.040 --> 03:15.320
This has inspired the front-end design

03:15.480 --> 03:18.800
with its graphical impression
and proud confidence.

03:22.160 --> 03:25.720
The design brief for this car
was a Volvo shot of espresso.

03:25.880 --> 03:30.000
It's a small car, full of flavour,
optimal and essential.

03:30.160 --> 03:33.720
We designed in from the beginning
this theme of centralisation.

03:33.880 --> 03:36.800
So we condensed the functions
to the centre of the car

03:36.960 --> 03:40.160
where all the passengers
can easily access them.

03:40.320 --> 03:43.720
One example of centralisation
is the sound bar.

03:43.880 --> 03:47.280
This places all the electronics
in one place together.

03:47.440 --> 03:51.080
What it also does is it takes
the electronics away from the doors,

03:51.240 --> 03:54.360
freeing up for
a very convenient door storage.

03:54.520 --> 03:59.040
The next example of centralisation
is our large centre touchscreen.

03:59.200 --> 04:01.920
There, the whole design
theme around the instrument panel

04:02.080 --> 04:03.680
with its symmetrical design,

04:03.840 --> 04:06.800
the graphic aligns
gesture towards this great screen,

04:06.960 --> 04:11.080
celebrating the latest technology
as if on a podium.

04:11.240 --> 04:15.200
Under the centre screen, you'll see
a centrally mounted glove box.

04:15.360 --> 04:19.480
Below the glove box is a wireless
charging place for your phone,

04:19.640 --> 04:23.280
which will softly grip the phone
to keep it safe while driving.

04:23.440 --> 04:26.200
In the lower floor of the tunnel,
you'll see two doors.

04:26.360 --> 04:28.200
This is some small storage.

04:28.360 --> 04:31.640
We have a sliding storage
under the centre armrest,

04:31.800 --> 04:34.400
providing really useful options
for you to choose.

04:34.560 --> 04:37.280
In the rear tunnel, we have switches
in the centre for the windows,

04:37.440 --> 04:42.360
we have USB-C ports and a resting
place there for the phone whilst charging.

04:42.520 --> 04:44.520
We have pockets in the back of the seat

04:44.680 --> 04:47.760
which provide an extra
mobile phone pocket.

04:47.920 --> 04:50.320
And in the lower area
we have a storage box.

04:50.480 --> 04:53.200
Maybe the children want
to bring with them some gadgets.

04:53.360 --> 04:55.440
Or maybe you want
to use it as a rubbish bin

04:55.600 --> 04:57.840
for tissues or sticky lolly paper.

04:58.000 --> 05:00.200
And in that case,
maybe you want to clean it.

05:00.360 --> 05:03.400
So we can remove it,
take it in the house, wash it,

05:03.560 --> 05:07.600
look out for Mårten the Moose
on the side and then bring it back.

05:07.760 --> 05:11.760
To enhance the interior,
we've added ambient themes.

05:11.920 --> 05:14.480
We add the tonality
of the lighting in colour

05:14.640 --> 05:19.720
with a slight natural movement to it,
and it's inspired by Scandinavian nature.

05:19.880 --> 05:23.080
So, for example,
one theme is the archipelago

05:23.240 --> 05:25.400
and another one is Midsummer.

05:25.560 --> 05:27.840
And then we add a sound as well
for that theme,

05:28.000 --> 05:31.960
so you can really immerse yourself
in that environment to relax.

05:32.120 --> 05:35.080
The panoramic roof
enhances the scenic drive,

05:35.240 --> 05:38.120
whether it's nature or architecture.

05:38.280 --> 05:42.160
It's a very important element in
the design to bring in the natural light

05:42.320 --> 05:46.600
which we truly appreciate
in Scandinavian design.

05:46.760 --> 05:49.440
The luggage has two load floor heights.

05:49.600 --> 05:51.960
The lowest height
gives you maximum volume

05:52.120 --> 05:55.480
to store all your belongings
if you're going away on a weekend.

05:55.640 --> 06:00.360
The higher height is very good for
loading very heavy objects into the car.

06:00.520 --> 06:03.880
And to help you understand
the dimensions and what will fit,

06:04.040 --> 06:06.800
we have our "Will It Fit" graphic
in the top of the tailgate.

06:21.920 --> 06:25.400
The new EX30 is reimagined
from the ground up.

06:25.560 --> 06:28.600
The four interior rooms
are designed keeping in mind

06:28.760 --> 06:31.560
the next generation of Volvo customers.

06:32.720 --> 06:36.080
We have given extra care and love
to discarded material.

06:36.240 --> 06:38.560
It's like you're giving them a second life.

06:38.720 --> 06:42.960
This beautiful pixel-knit seat
you will find in the breeze room.

06:43.120 --> 06:47.760
The breeze room provides
an active and fresh feeling.

06:47.920 --> 06:52.320
We have got inspiration from the fashion
industry, which is called 3D knitting.

06:52.480 --> 06:56.680
And in that technique,
you only knit the area which is needed.

06:56.840 --> 06:59.200
So you reduce a lot of waste.

06:59.360 --> 07:02.280
And we have used loops in a way

07:02.440 --> 07:06.120
which creates a pixel effect on the seats,

07:06.280 --> 07:11.120
and the yarn we have used is from 100
per cent recycled polyester PET bottles.

07:12.960 --> 07:17.120
This is our Indigo room seat.
Very sporty-looking.

07:17.280 --> 07:22.400
The upper part of the seat
is from recycled polyester textile.

07:22.560 --> 07:26.800
And this perfectly matches
the denim decor in the Indigo room

07:26.960 --> 07:30.920
where we use waste material
from the denim recycling process

07:31.080 --> 07:33.320
for this modern and sporty interior.

07:33.480 --> 07:36.920
We always put our heritage
from where we come,

07:37.080 --> 07:40.760
so you will find
the tiny detail of a Swedish flag.

07:41.920 --> 07:45.040
The Pine room gives
a modern, cosy feeling.

07:45.200 --> 07:49.560
The elegant Pine upholstery
has the combination of

07:49.720 --> 07:54.240
natural wool plus
recycled polyester on the chamfer.

07:55.280 --> 07:59.880
And we have such a nice highlight detail:
the piping you see over here.

08:01.120 --> 08:04.160
The Mist room
is elegant and Scandinavian.

08:05.160 --> 08:09.040
This is our premium elegant seat,
Tailored Wool Blend.

08:09.200 --> 08:14.680
The blend is made up of about
30 per cent responsibly sourced wool,

08:14.840 --> 08:18.080
twisted with
70 per cent recycled polyester.

08:18.240 --> 08:22.920
Both the Pine and Mist rooms
feature our stylish flax decor

08:23.080 --> 08:28.800
which contains 30 per cent recycled
content and a top layer of woven flax.

08:28.960 --> 08:32.160
Now I will show you
the beautiful breeze interior.

08:32.320 --> 08:36.960
The breeze room has a very
interesting decor. We call it Particle.

08:37.120 --> 08:40.800
We have used pallets
from recycled window frames.

08:40.960 --> 08:45.680
Those pallets have been
melted on the top of the surface.

08:45.840 --> 08:49.960
This really reminds me
of Nordic starry nights

08:50.120 --> 08:54.800
where you can see those shimmers
all over the top of the surface.

08:55.920 --> 09:00.600
So I would say we have used a high
amount of recycled material in this car.

09:00.760 --> 09:03.680
Because we wanted to make
the most sustainable Volvo

09:03.840 --> 09:05.880
with the smallest carbon footprint.

09:07.200 --> 09:08.880
This is the EX30.

09:09.040 --> 09:12.040
A small SUV doing big Volvo things.