CREATED FOR YOU

Clean design, natural materials and Swedish craftsmanship

Volvos are designed, tested and built in Sweden, so it’s not surprising that Swedishness is inside every aspect of our cars. The clean, unfussy design. Our affinity for natural, durable materials. Colours inspired by Sweden’s natural surroundings. And the uncomplicated, meticulous craftsmanship of our interiors. But we also believe that a car should be designed to suit the needs of the driver and passengers.

That’s why everything we do starts with you. Any why, at Volvo, we believe in listening. Because understanding your needs and desires lets us respond with great ideas and create the best possible products. So if you want a car that’s truly designed around you, then you’re in good company. 


Thomas Ingenlath on Volvo’s design language

“People really appreciate the very strong and iconic graphics that Volvos have always had. It’s an upright honesty that is there in the shape.”

Robin Page – Director of Interior Design

“An interior that is so well refined, that when you get in it, it makes you feel really special. Our creation is true to Swedish design principles and that is what makes it a Volvo.”

Detroit, January 2014

Concept XC Coupé

‘Best Concept Car’ and ‘Best use of Color, Graphics and Materials’ by 2014 EyesON Design Awards.

Geneva, March 2014

Concept Estate

'Car of the Show'-award by Autoblog.com. 'Best Design-award' by Auto Express (UK).

Frankfurt, September 2013

Concept Coupe

'Car of the Show'-award by Auto Bild (Germany).

Putting you in control

What do you want to see in the next generation of the Volvo On Call mobile app? That’s the question we asked when we invited thousands of people to give us their feedback. Most said they wanted more intuitive features to simplify their lives and put them in control. So we took on board a great suggestion to let you find and pay for a parking space from your car.

Keeping it simple

When our customers told us they wanted fewer buttons and a cleaner, uncluttered dashboard, we took that feedback on board. In the all-new XC90, for instance, we reduced the number of buttons on the dash from 42 to just 8. Not only does it look great, it also makes the controls much more intuitive to use.

Our three-year focus group

At Volvo, we’ve been busy revolutionising the idea of the focus group. When creating our all-new Volvo XC90, for instance, we didn’t spend just a week or a month talking to the public. In fact, we shared a full three years with five ‘LA Influentials’ from California so we could gain a truly in-depth understanding of what they really wanted from a luxury SUV.