Designed for life
In the new Volvo V60, modern Scandinavian design and a focus on innovation help you make the most of every moment. T. Jon Mayer, who was lead designer for the car, invites you inside the modern Volvo estate.
The art of luxury
T. Jon Mayer opens the door of the new Volvo V60 and gestures towards the interior. “There’s a human quality about good Scandinavian design,” he says. “It’s functional and beautiful, like all good design, yet there’s a warmth to it. You can feel the human hand in its creation.”
The interior of the new V60 draws on contemporary Scandinavian design for a unique interior space that’s been created to delight and inspire. “It enriches every moment on board,” says T. Jon, who was lead designer for the new V60. “This is an estate car that gives you the feel-good factor the moment you get inside. You are in an environment centred on your wellbeing, yet you feel connected to the outside world. We’ve designed an interior that gives you a sense that you can do anything and go anywhere in it.”
The common purpose that unites 60 years of Volvo estate cars finds a new expression in the new V60, where cutting-edge connectivity, minimalist design and an innovative use of materials meet. “Progress is about looking forward with a clear vision,” says T. Jon, who is now senior director of design at the Volvo Cars Design and Concept Center in Los Angeles. “And Volvo Cars is a brand that has stayed true to that vision – of designing cars around you, to make your life easier.”
Volvo luxury. Refined
The interior of the new V60 balances form with function to great effect. The touch screen at the heart of the cabin, for example, does away with the need for lots of buttons on the dashboard, replacing them with a sleek display that’s beautiful to look at and extremely easy to use.
Simplicity is at the heart of good design, says T. Jon: “Keeping things simple creates a sense of calm and allows you to focus on the details. It’s a characteristic that you often find in Scandinavian architecture and furniture, where a design is refined to its essentials yet still has an air of luxury and sophistication.”
“Keeping things simple creates a sense of calm and allows you to focus on the details”
Thoughtful details in the new V60 include distinctive vertical air vents with metallic blades and diamondpatterned rotary controls at their centre. The same elegant, diamond-patterned finish is used for the starter button, rotary control beneath the centre display and the steering wheel controls. “It’s these details that delight the senses and give that feeling of refined luxury,” T. Jon says.
The way materials are used inside the new V60 adds to the luxurious feel. The Driftwood décor trim in Inscription models is a perfect example. “It references the Swedish landscape and heritage in a very contemporary way,” says T. Jon. “It’s wonderful to look at and satisfying to touch, and it shows how innovative modern Scandinavian design can be. Volvo Cars pioneered this sophisticated treatment of wood, and there’s real artistry in forming a natural material into that precise, technical shape.”
It’s another example of innovation centred on people, to enhance every moment that they spend in their car. This is sophisticated luxury. And it’s something that Volvo Cars does so well.