Looking back helps us look forward
The story of Volvo Cars
We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
A tribute to Roger Moore
"I designed the Volvo P1800, Roger Moore made it famous."
The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.
He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.
In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.
From past to present
Where the magic happens
It’s more than a kilometre long – with a corridor running the entire length of it – and around 6,500 people work there. Every day around 1,200 cars roll out of the doors and onto the roads, and every single one of them is made to order.
Stockholm’s underground art movement
The underground metro system in Sweden’s capital, Stockholm, is more than just a means of transport – its spectacular art installations turn it into the longest art gallery in the world.
Learning the secret language of scent
Sometimes, all you have to do to travel somewhere new is close your eyes and surrender to your sense of smell. To find out how different aromas can help lift ourselves out of the everyday we talked to Swedish perfume brand, Agonist.