Stories & Inspiration
Pushed to the limits
Intensive training, attention to detail and striving for perfection. This is what makes successful Volvo Ocean Race sailors, and what drives Volvo Cars forward.
It’s more than a kilometre long – with a corridor running the entire length of it – and around 6,500 people work there. Every day around 1,200 cars roll out of the doors and onto the roads, and every single one of them is made to order.
Light is a source of joy and inspiration in Sweden, yet for some it goes further than that. Meet the people bringing the principles of illumination into their work, and to the new Volvo XC40.
Safety and performance
The making of the perfect drive
Volvo creates cars that are as good to drive as they are to look at. In order to achieve this, that means testing its cars to the limits – from the heat of the desert to the extreme cold of the Arctic Circle.
Constructing the future
Rich in history, Stockholm today is a centre for innovation and a hub for modern Scandinavian design. Architect Andreas Helgesson Gonzaga and the new Volvo XC60 are your guides to a city that never stops looking forward.
Colour: the new white
A new appreciation of colour is helping to redefine Scandinavian design, with white, grey and black supplemented by bold colours. It’s all about individual expression, as the new Volvo XC40 proves.
Seeing really is believing
Rikard Steiber, a Swedish tech guru based in California, aims to turn the world on to the possibilities of virtual reality – and spark an educational revolution in the process.
Designed by innovation, built for endurance
Efficient, innovative and purposeful, the Volvo Ocean Race 65 is designed around its crew, yet very much built for a purpose – racing.
Technology at your fingertips
As the lines between mobile phone and car technology blur, the result is an ever more intuitive experience, says Volvo Cars innovation manager Andreas Ropel.
An ocean of endurance
It’s the supreme test of teamwork, communication and physical endurance – guiding a boat on an eight-month journey of 45,000 nautical miles, using the power of the wind alone. This is the Volvo Ocean Race.