A Volvo Moment: Great hair at the factory
The youngest two, closest to the camera, are wearing trousers and jackets, while the slightly older ladies have opted for overalls made from the same material. All five women have noticeably stylish hair - the girl closest to the camera has a fashionable French twist hairdo.
It is the spring of 1964, and Volvo has just inaugurated the final part of its modern Torslanda plant at Hisingen outside of Gothenburg. The opening on 24 April was a major event, with King Gustav VI Adolf and 2,000 specially invited guests. The new factory made it possible to manufacture 200,000 cars per year - almost twice as many as in the original Lundby factory that had been Volvo’s home since its inception 37 years earlier.
All parts of the dash are sorted in green plastic crates, ready for assembly. There are parts procured from subcontractors both in Sweden and abroad, and there is a long chain of decisions, logistics and checks that ensure the right volume of parts arrives at the correct time at the work station.
The foreman, in his glass booth, is wearing overalls of a different colour than the women’s, but is not wearing a tie. It is also quite clear that the foreman has a boss: the man in light office wear is obviously on a brief visit to the factory floor. Possibly to check that they are making enough dashboards in California white. Or to ensure that he was in the photo...
A moment in Volvo Cars’s history.