Family standing by the boot of their Volvo.

Welcome to experience Volvo Cars

We offer a variety of activities at our Volvo Cars Gothenburg Torslanda facilities for both group activities and private visits. The activities can be combined for a longer and more extensive experience or enjoyed as a single event. We offer professional guided tours at our Brand Experience Centre and our Factory Tour. Or visit our Demo Track if you rather like to get a first hand experience of our latest models.

Buy tickets
Volvo Cars Brand Experience Center - Discover and interact with our brand on a guided tour

Brand Experience Centre

Volvo Cars is all about people. That’s why we’ve created our Brand Experience Centre, where you can feel what makes each Volvo truly a Volvo. Come and find out how we innovate to make your life better and less complicated, and how we’re taking every step to protect you and your world – for instance by making a commitment that no-one should be killed or seriously injured in a new Volvo.

Factory Tour

Take a tour through the Volvo Cars factory in Torslanda (Gothenburg) for a behind-the-scenes view of our production line. 20,000 visitors a year explore our production process - from rolls of sheet metal to finished cars.

We offer tours during weekdays (public holidays and summer holidays excluded). Each tour can take up to 30 guests. The tours last around one hour, with varying routes depending on maintenance or development work being carried out in the plant. Tours are available in Swedish, English and Mandarin and must be booked in advance.

Volvo Cars Factory Tour - Discover our plant in Torslanda Gothenburg
Volvo Museum collage

The Volvo Museum

At the heart of the busy Arendal industrial park just outside Gothenburg, from where Volvo still runs parts of its global business, you will find the Volvo Museum. Set in a beautiful location right next to the sea, visitors can explore the Volvo legacy through a wide range of exhibitions that showcase not only Volvo’s iconic cars, buses and commercial vehicles, but also many other temporary displays.

Sit down at the Volvo Museum café and have a sandwich and a coffee, tea or soft drink. Sunny weather? Take a seat on the outside and have some ice cream while enjoying the view.

The souvenir shop at Volvo Museum offers everything from clothing and accessories to books, toys, collector’s models and classic advertising posters – the perfect gifts for Volvo enthusiasts of any age. Some of the products are not available anywhere else.

Location Volvo Car Visitor Centre

Volvo Cars Visitor Centre is located at Karossvägen 2 along Sörredsvägen in Torslanda. When using a GPS, please enter Karossvägen 2 or Customer Avenue.

Public transportation
Several buses will take you to our nearest bus stop "Volvohallen". Some go directly from Gothenburg Central Station - like bus 121, the Gul express (Yellow express) or Röd express (Red express). When you arrive, you'll find us just across the street on Sörredsvägen. For more information and tickets, please visit

Volvo cars map

Volvo Cars Information Notice is available here.