Volvo Cars

Brand experience centre

Volvo Cars is all about people. That’s why we’ve created our Brand Experience Centre, where you can feel what makes each Volvo truly a Volvo. Come and find out how we innovate to make your life better and less complicated, and how we’re taking every step to protect you and your world – for instance by making a commitment that no-one should be killed or seriously injured in a new Volvo.

Booking and information

Are you up for an inspiring and entertaining experience around the Volvo brand? A visit to the Volvo Car Brand Experience Centre is a great activity to do with your friends or colleagues regardless if you are a car enthusiast or simply interested in the future of mobility. You will get to know where we come from and where we are heading, how we approach sustainability, continuously improve safety and innovate within the area of mobility.

In addition to the 360c concept models, which expresses Volvo’s vision for the future of travel – autonomous, electric, connected and safe – the exhibition includes games, films and other interactive elements.

Each guided tour takes 1.5 hours and accommodates a group of up to 5-25 guests. Tours are available in Swedish. English and Mandarin during weekdays.

For private visitors – please book and pay online. For others (e.g. schools, companies and associations) – please use our booking request form.

Private visitor Group visits