Looking back helps us look forward
The story of Volvo Cars
We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
A tribute to Roger Moore
"I designed the Volvo P1800, Roger Moore made it famous."
The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.
He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.
In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.
From past to present
Alchemy of leather
For more than thirty years, the interiors of Volvo cars have been graced with the finest leather from Bridge of Weir Leather Company in Scotland. Because behind every luxurious piece of Bridge of Weir leather, you’ll find over a century’s worth of craftsmanship, knowledge and expertise. In fact, many consider it to be the finest automotive leather in the world. Well, why else would it be in your Volvo?
Bound by sound
1966 was quite a year for music. The Beatles, The Beach Boys and Bob Dylan all released groundbreaking albums that completely transformed the cultural landscape. But while Lennon and McCartney and their contemporaries were busy reinventing the way music was made, a classical music enthusiast called John Bowers was focusing his attention and expertise on reinventing the way we listened to it.
Luxury for little travellers
The new generation of Volvo Cars child seats was born in conjunction with the release of the all-new Volvo XC90. When it came to choosing the seats that make up the new range, it was decided that as well as providing the usual, reassuringly high levels of safety Volvo Cars is known for, additional focus would be placed on providing children with extra comfort. The new child seats would also feature a luxurious new look that would feel like a natural part of the car’s interior.