A journey into the unknown
The image of the driver leaning back with a firm grip on the wheel, gazing towards the horizon, has become a classic. But, what will it be like to “drive” an autonomous car? What will happen to that feeling of power and control? Do we want to lose it? Do we want to share the control – and the fun – of driving with a computer? Resistance to change isn’t new. After all, it’s difficult to look forward to something when we don’t know how it may affect us.
As one of the safest car manufacturers in the world, Volvo Cars is constantly working on developing new technology to support drivers and help them make the right decisions when they are behind the wheel. Thanks to the development of this new technology, drivers can feel safer and more reassured. But what benefits do we believe autonomous drive technology can bring? Well, we’ve got a few ideas, but we’re more interested in what you think and how you embrace the journey into the unknown. After all, Volvo cars are designed around you.
We invited men and women from around the world to talk about the development of autonomous drive technology, and what it could mean for them and the world around them. Could Ray get used to not being in control? Could Mui learn to trust the technology? And how might life change for Henning and his wife, who are both blind?
“The world might not change. But our lives would.”
Our window to the world
Throughout history, the human eye has meant different things to different cultures. In ancient Egypt it was worshipped as a powerful symbol of good health and protection, during the Renaissance it represented vision and clarity, whereas the eye that graces today’s American dollar bill is designed to depict guidance and reassurance. But what about for those of us who worship at the altar of the automobile? What do our eyes mean to our enjoyment of our cars and can they really hold the key to a better life on the road?
For the last hundred years, we’ve had a simple view of cars – we drive them, they don’t drive us. But with autonomous drive technology, this is about to change.
Volvo Cars’ safety: a proud heritage
The safety vision that nobody will be killed or seriously injured in a new Volvo car by 2020 is the result of a dedication to saving lives that has been passed on from generation to generation of Volvo people since the company was founded in 1927.