Skiing in Åre
As you can imagine in a country obsessed with skiing, Sweden has plenty of premium resorts designed to suit both experienced skiers and enthusiastic amateurs alike. But the reigning champion of Swedish ski resorts is undoubtedly Åre. A thousand years ago the area was inhabited by Vikings and indigenous Sami people. Today, it plays host to thousands of adventure-hungry tourists ready to take on the world-famous slopes and take in the breathtaking scenery.
Åre’s reinvention as a tourist hotspot began in 1882 when the Swedish king, King Oscar II, supervised construction of a railway that changed the area’s fortunes forever. The new railway stretched from Trondheim in Norway to Åre and brought with it coach loads of curious tourists, all keen to venture into the mountains and breathe in the pure Åre air. In 1909, Åre’s crowning glory – the alpine ski village – was founded and Åre’s position as one of Sweden’s top tourist destinations was assured. More than 100-years later, skiing enthusiasts from all over the world travel here to enjoy the slopes, stunning scenery and state-of-the-art facilities.
“People visit Åre to take in the scenery and take on the slopes.”
Everything can be found here
But what is it about Åre that makes it stand out from more traditional tourist hotspots, like the French and Italian alps. Well, the main difference seems to be the Swedish attitude to skiing. Most Swedes have been on skis since they were children, so the urge to show off has long disappeared. This has created a natural, family-friendly atmosphere where everyone is welcome: young, old, amateur or expert. But the main difference is Åre itself. Åre is a trendy mountain village with a towering heart in the shape of the Åreskutan mountain, which stands a staggering one-kilometre above the village below. As well as boasting northern Europe’s most extreme vertical drop, Åreskutan offers a wide range of superb skiing opportunities – from daredevil descents and rolling, kilometre-long pistes to scenic ski trails liberally dotted with mountainside restaurants. Everything can be found here.
Embrace the joy of the journey
If you visit Åre during the dark winter months, you can enjoy the unique experience that is Swedish night skiing. And who knows, if you’re lucky, you could find yourself skiing below the world’s greatest natural light show: the northern lights. And with 42 lifts and 89 slopes to choose from, overcrowding is never a problem. But Åre offers much more than simply thrilling skiing and scenery. It also offers some fantastic shopping opportunities and the chance to savour some traditional, truly mouth-watering, Scandinavian cuisine.
Getting to Åre is simple. Trains and planes are plentiful, if a little predictable. But you can always add a twist to your journey by packing up your Volvo and recreating the old train route from Trondheim that first brought the tourist boom to Åre in 1882. Getting there is half the fun, after all. This stunning route will take you along the glorious E14 motorway, which stretches all the way from Trondheim to Sundsvall in Sweden. Not only will the E14 guide you past some unforgettable sights, it will also lead you through the 3,928-metre long Hell Tunnel – but don’t let the name put you off, it’s actually named after a nearby village. So once you and your Volvo have been through Hell, all that’s left to do is set a course for the heavenly destination of Åre.
Prepare for the slopes
Prepare for the slopes
Our wide range of pack and load accessories will help you make the most of the winter ahead. From roof boxes exclusively designed by Volvo Cars to load carriers and ski holders, we have everything you need to ensure you and your belongings reach the slopes safely, securely and in style.
Roof box designed by Volvo Cars
This roof box is exclusively designed by Volvo Cars. It is easily opened from both sides, while mounting is made easier by the “Quick-grip” function. It is capable of carrying 350 litres, compatible with all Volvo load carriers and is fully “City Crash” tested to meet Volvo’s strict demands regarding safety and performance.
Volvo Cars has produced a range of high-quality load carriers capable of transporting loads safely and securely without compromising your car’s performance or interfering with its overall design. All loads are held securely in place without the risk of damage to either the car’s exterior or the load being carried.
With winter fast approaching, you and your passengers will want to be fully prepared for the slopes before the first snow starts to fall. One of the most important things to take care of is making sure your skis to make it safely to the summit. Our range of ski holders will make sure your skies reach their destination.
In search of a happy place
Buying a car won’t make you happy. This may seem like an odd statement for a car manufacturer to make. But it’s true. What a car gives you, however, is the opportunity to discover new places, meet new people and experience life on your terms. It’s these experiences and the memories and friends you make along the way that will bring you happiness. Our cars are simply a way of helping you find it. We took ourselves, and our trusty XC90, to Iceland, where we set off in search of happiness.
The quietest place
Here at Volvo Cars, we're continually inspired by the Swedish landscape. Like Muttos - a national park in the far north of the country where the vast, sublime prehistoric forest becomes open to everybody.
At home anywhere
When we began making cars in 1927, it was because we believed no other car manufacturer was making them strong enough or safe enough to cope with the harsh Swedish landscape and climate. Over the years, our climate and landscape haven’t changed that much, but our cars certainly have.