Cars and accessories
High coast
Sweden has thousands of kilometres of coastline. But there’s one place where it's so dramatic and unique – and, in many ways, so uniquely Swedish – that it’s become world-famous. Welcome to the High Coast.
Cars and accessories
High coast
Sweden has thousands of kilometres of coastline. But there’s one place where it's so dramatic and unique – and, in many ways, so uniquely Swedish – that it’s become world-famous. Welcome to the High Coast.
Environment
Travelling without a trace
Even though we might complain about the cold, our winter landscapes are extremely beautiful and valuable. Wouldn’t it be great if we could focus on protecting and enjoying them at the same time?
Heritage
Scandi Noir
For more than a decade, Scandinavian-noir has dominated international bestseller lists and captivated TV audiences around the world. We met up with Hans Rosenfeldt, creator of the hit TV series The Bridge, to discuss the darker side of Sweden.
City Life
The Scandinavian model
Oslo’s mix of busy streets and laid-back Scandinavian attitude is the backdrop as we discover what makes the new XC40 the perfect SUV for the city.
City Life
Behind the lens: the XC40 in Oslo
The smart, practical XC40 is both enabler and star as we join photographer Sam Christmas on a photo shoot in Oslo
Events
A shared spirit
The spirit of teamwork is essential to the success of any collaboration – whether that’s racing around the world in a yacht powered only by the wind or building innovative new cars.
Events
Pushed to the limits
Intensive training, attention to detail and striving for perfection. This is what makes successful Volvo Ocean Race sailors, and what drives Volvo Cars forward.
Events
An ocean of endurance
It’s the supreme test of teamwork, communication and physical endurance – guiding a boat on an eight-month journey of 45,000 nautical miles, using the power of the wind alone. This is the Volvo Ocean Race.
Events
Designed by innovation, built for endurance
Efficient, innovative and purposeful, the Volvo Ocean Race 65 is designed around its crew, yet very much built for a purpose – racing.
Lifestyle
Learning the secret language of scent
Sometimes, all you have to do to travel somewhere new is close your eyes and surrender to your sense of smell. To find out how different aromas can help lift ourselves out of the everyday we talked to Swedish perfume brand, Agonist.