In search of a happy place
Buying a car won’t make you happy. This may seem like an odd statement for a car manufacturer to make. But it’s true. What a car gives you, however, is the opportunity to discover new places, meet new people and experience life on your terms. It’s these experiences and the memories and friends you make along the way that will bring you happiness. Our cars are simply a way of helping you find it. We took ourselves, and our trusty XC90, to Iceland, where we set off in search of happiness.