Lifestyle
At home anywhere
When we began making cars in 1927, it was because we believed no other car manufacturer was making them strong enough or safe enough to cope with the harsh Swedish landscape and climate. Over the years, our climate and landscape haven’t changed that much, but our cars certainly have.
Ownership
Where the magic happens
It’s more than a kilometre long – with a corridor running the entire length of it – and around 6,500 people work there. Every day around 1,200 cars roll out of the doors and onto the roads, and every single one of them is made to order.
Collaboration
Bound by sound
1966 was quite a year for music. The Beatles, The Beach Boys and Bob Dylan all released groundbreaking albums that completely transformed the cultural landscape. But while Lennon and McCartney and their contemporaries were busy reinventing the way music was made, a classical music enthusiast called John Bowers was focusing his attention and expertise on reinventing the way we listened to it.
City Life
The Scandinavian model
Oslo’s mix of busy streets and laid-back Scandinavian attitude is the backdrop as we discover what makes the new XC40 the perfect SUV for the city.
Future
A day in the life, 2047
The date is 2047. Self-driving cars have revolutionised our lives. Join us on a trip into the future and see how autonomous driving could make life better.
Lifestyle
Lobster fishing in Sweden
Nowadays, it seems a growing number of people are taking the time to learn to do things the traditional way. It may take a little longer but the reward can be well worth the wait. It was in this frame of mind that we set out to sea to try out a spot of traditional lobster fishing, and discover if there really is pleasure to be found in patience.
Lifestyle
Chicago stories
The connection between Chicago and Sweden runs deep. Like a brother and sister who have chosen different roads to follow but whose shared past forms an unbreakable bond. Follow us as we explore the Swedish side of the Windy City from the passenger seat of an XC90.
Lifestyle
A unique way of connecting people
In the past, keeping people connected was a lot more difficult than it is today. It took ingenuity, risk and a whole lot of manpower. We explore Sweden’s oldest and most ambitious way of keeping people connected – the Göta Canal.
Lifestyle
Crystal clear thinking
"Acclaimed Swedish designer Lena Bergström has collaborated with Volvo Cars’ design team to create the first bespoke range of glassware for the Volvo Car Lifestyle Collection. She tells us about the inspiration behind the designs."
Design
Crafted by Sweden
Every new Volvo is a product of Sweden – a place with a unique society and sense of style. Maximilian Missoni, Vice President Exterior Design, and Tisha Johnson, Senior Interior Designer, talk about how the calm confidence and the focus on natural light and materials in the Volvo S90 and V90 exemplify Swedish life and modern Scandinavian design.