The Sinnesro You've Always Wanted


*Peace of mind. Confidence. Relaxed. There's a very good reason why Sweden is a world leader in automotive safety. The best way to deal with an accident is to prevent it from ever happening.

Volvo's pioneering safety technologies packed in the new XC90, from City Safety to Lane Departure Warning, support you in your daily driving, help you avoid or mitigate collisions and protect you in the event of an accident.

All designed with a distinctly elegant eye for contemporary luxury and ergonomic efficiency, the XC90 isn't just a comfortable and safe drive for you, but for everyone on the road.

Volvo’s journey towards becoming the leaders of automotive safety could not have happened without the astute vision of its founders, Assar Gabrielsson and Gustaf Larson:

"Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is – and must remain – safety"

Volvo's safety heritage

Since then, Volvo has patented numerous, life-saving safety technologies and pioneered safety innovations that became industry benchmarks. The most notable of which is the three-point seatbelt, a patent that Volvo gave away for the betterment of all.

Drive with confidence

The Swedes are masters of post-modern design, seamlessly marrying human-centric aesthetic with technological advancements that is years ahead of the competition – from the strong shelter of Volvo’s strong safety cage to the plethora of active safety technologies that protects you during your most vulnerable moments – these passive and active systems gives you the assurance and confidence you need when driving your Volvo.

Our promise towards your safety

Our vision is that by the year 2020, no one should be killed or seriously injured driving a new Volvo car. Protecting and caring for people is at the heart of our philosophy and our methods are unique and far-reaching, combining exhaustive research, computer simulations and thousands of crash tests with data from real-life collisions to make us world leaders in safety.