Volvo V90 Cross Country

THE GET AWAY CAR

“YOU CAN’T LIVE AT ALL, UNLESS YOU CAN LIVE FULLY NOW”

Alan Watts – 1959  



At certain point in life, you made a choice.
Perhaps without even thinking about it. 
When you chose your career and opted out of the other things you used to love doing.
You’re far from alone.
The world is full of surfers who became directors.
Skiers who became lawyers.
Fly fishers who became doctors.
And mountain climbers who became engineers.
But do we really have to choose?
The new Volvo V90 Cross Country is proof to the contrary.
By combining superior comfort, design and safety with handling suited for really tough conditions, we have created a car that suits every road regardless of surface. And where it takes you.
So now it’s up to you.
To live life to the full

PHILOSOPHER / THINKER

Alan Watts 1915-1973

How do you live life to the full? Philosopher Alan Watts spent a large portion of his life answering this question. He believed that if we look at life as a journey where we are constantly striving to achieve our next goal, we risk missing the very essence of life. What exactly are we trying to reach? Instead, what we should do is enjoy ourselves now, while everything is happening, and take the time to do more of what we love.