About the paint

Volvo Cars presents LifePaint. Road safety shouldn't be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.

LifePaint is a unique water based reflective safety spray. Invisible by daylight, it glows brightly in direct glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not damage the colour or the surface of your chosen material, lasting more than a week of normal usage.

LifePaint can be used in all sorts of ways. Please note that it works best on textile materials. Applied to clothes, shoes, helmets, pushchairs and children's backpacks - even dog leads and collars.



Share your LifePaint photos at #VolvoLifePaint

Volvo Cars/Albedo100 accept no liability or responsibility for any individual or individual's accident or injury by any road user or other object whilst wearing LifePaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclist's responsibility and LifePaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users.

In the making of this film we used both LifePaint and another reflective paint product provided by Albedo100. LifePaint (which is water-based) was used on the textiles, while another Albedo100 reflective paint product (which is oil-based) was used on the bicycle frames and other metal surfaces. The film has not had any post production enhancement to the reflective capabilities seen.

Please note that LifePaint is primarily designed to stick on dry textiles and is most effective on fibrous materials. For a full description of how LifePaint works and could be used, please see our FAQ's

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By 2020, no person will be killed, or seriously injured, by a new Volvo.

LifePaint Spray Bicycle Helmet

Human Made

Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life – and that has always carried through naturally into Volvo’s ethos of car making. Explore our Human Made stories, projects and partnerships further.