Volvo & Sky Atlantic present
Human Made Stories
Erik
‘’For as long as I can remember I have liked drawing. Maybe because of my grandmother who was a painter, or maybe because that's how I always liked to express myself’’ Erik says,
‘’When my mum asked me how my day in school was I would rather draw a comic showing how it was. My dad got a computer for work already in the mid 80's so I also early developed an interest in computers, mostly by escaping to other worlds through computer games.’’
’You didn't start with a white empty paper, once you pressed the trigger you were done."
Erik Johansson
Erik wanted to do something more with the photos, where pressing the trigger would only be the start. Having an interest in computers from childhood it seemed quite a natural step to start there. ‘’I was playing around with the photos in the computer trying to create something that you couldn't capture with the camera, mostly very basic modifications like changing color or putting my little sisters on our roof top.’’
This is how his interest in photo manipulation started, nowhere in his wildest imagination did he think it would get him to where he is today.
Erik went on to study Engineering at university, his mechanical-minded brain twinned with his creativity meant he had a lot of ideas that he wanted to bring to life, ‘’it was a lot about problem solving trying to make issues and themes within the world look as realistic as possible.’’
Erik wanted to do something more with the photos, where pressing the trigger would only be the start. Having an interest in computers from childhood it seemed quite a natural step to start there. ‘’I was playing around with the photos in the computer trying to create something that you couldn't capture with the camera, mostly very basic modifications like changing color or putting my little sisters on our roof top.’’
This is how his interest in photo manipulation started, nowhere in his wildest imagination did he think it would get him to where he is today.
Erik went on to study Engineering at university, his mechanical-minded brain twinned with his creativity meant he had a lot of ideas that he wanted to bring to life, ‘’it was a lot about problem solving trying to make issues and themes within the world look as realistic as possible.’’
‘’Inspiration is everywhere and once you learn the tools you're only limited by your own imagination. I feel like I'm just getting started for real, there are so many more projects waiting to be put to life.’’
Erik doesn't capture moments, he captures ideas.
Design
The making of the perfect drive
Heritage
Volvo Cars’ safety: a proud heritage
The safety vision that nobody will be killed or seriously injured in a new Volvo car by 2020 is the result of a dedication to saving lives that has been passed on from generation to generation of Volvo people since the company was founded in 1927.
Technology
Clean-air thinking
Nowadays, our air isn’t as clean as it once was. More and more cities across the globe are becoming enveloped in smog and pollution is a problem that doesn’t seem to be going away anytime soon. Up to 45 per cent of the world’s population now suffers from some form of allergy or hypersensitivity and over 10 per cent suffer from asthma. And when you consider that we now spend more time in our cars than ever before, the need for an effective and reliable air conditioning system has never been greater. This is why Volvo developed the CleanZone philosophy.