Volvo & Sky Atlantic present

Defiant Pioneers

Chapter 3 - Erik

Erik

Erik Johansson was born outside a small town called Götene in the middle south of Sweden. He grew up on a farm with his parents and two younger sisters and spent a lot of time within the nature of the rural landscapes of suburban Sweden.

Erik Johansson

‘’For as long as I can remember I have liked drawing. Maybe because of my grandmother who was a painter, or maybe because that's how I always liked to express myself’’ Erik says,  
‘’When my mum asked me how my day in school was I would rather draw a comic showing how it was. My dad got a computer for work already in the mid 80's so I also early developed an interest in computers, mostly by escaping to other worlds through computer games.’’

’You didn't start with a white empty paper, once you pressed the trigger you were done."

Erik Johansson

Erik wanted to do something more with the photos, where pressing the trigger would only be the start. Having an interest in computers from childhood it seemed quite a natural step to start there. ‘’I was playing around with the photos in the computer trying to create something that you couldn't capture with the camera, mostly very basic modifications like changing color or putting my little sisters on our roof top.’’

This is how his interest in photo manipulation started, nowhere in his wildest imagination did he think it would get him to where he is today.

Erik went on to study Engineering at university, his mechanical-minded brain twinned with his creativity meant he had a lot of ideas that he wanted to bring to life, ‘’it was a lot about problem solving trying to make issues and themes within the world look as realistic as possible.’’ 

Erik wanted to do something more with the photos, where pressing the trigger would only be the start. Having an interest in computers from childhood it seemed quite a natural step to start there. ‘’I was playing around with the photos in the computer trying to create something that you couldn't capture with the camera, mostly very basic modifications like changing color or putting my little sisters on our roof top.’’

This is how his interest in photo manipulation started, nowhere in his wildest imagination did he think it would get him to where he is today.

Erik went on to study Engineering at university, his mechanical-minded brain twinned with his creativity meant he had a lot of ideas that he wanted to bring to life, ‘’it was a lot about problem solving trying to make issues and themes within the world look as realistic as possible.’’ 

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‘’Inspiration is everywhere and once you learn the tools you're only limited by your own imagination. I feel like I'm just getting started for real, there are so many more projects waiting to be put to life.’’

Erik doesn't capture moments, he captures ideas.

Technology

Clean-air thinking

Nowadays, our air isn’t as clean as it once was. More and more cities across the globe are becoming enveloped in smog and pollution is a problem that doesn’t seem to be going away anytime soon. Up to 45 per cent of the world’s population now suffers from some form of allergy or hypersensitivity and over 10 per cent suffer from asthma. And when you consider that we now spend more time in our cars than ever before, the need for an effective and reliable air conditioning system has never been greater. This is why Volvo developed the CleanZone philosophy.

Heritage

The race to the horizon

The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.

Technology

The psychology of safety

The psychology of safety