Volvo & Sky Atlantic present
Human Made Stories
Maria & Josefin
In the spring of 2007 Maria & Josefin had a sailboat they needed to scrap.
After weeks of research into how they could scrap the boat responsibly with no danger to the surrounding environment, they came to realise that there was no effective system for the disposal of ‘end-of-life’ boats in Sweden.
"We had to do something, and we had to do it together"
Maria & Josefin
‘’At the beginning there was a lot to learn and to find out, a lot of rules, techniques and processes. We also felt it was important to find good collaborators so that we could stand the whole of the system.’’
Today they receive boats from all over Sweden, from smaller tug boats to well ships, from wooden boats to sailboats in fiberglass. They have also received a great response to the market, and been granted a prize from the Ministry of Industry as successful entrepreneurs.
Their universal belief in the need for people to look after their environment is what drives them to do what they do, and transcends the shores of Sweden. Matched with their future-facing thinking, entrepreneurial flair and problem solving attitude, their story taps deep into the Swedish values we stand by at Volvo today.
The Defiant Pioneers
A film series by Volvo & Sky Atlantic
Skiing in Åre
Skiing seems to come naturally to the Swedes. Perhaps it’s growing up in a country where months of uninterrupted ice and snow are the norm, and falling temperatures and tricky terrain are seen as springboards to adventure rather than stumbling blocks? Whatever it is, the moment you witness a six-year-old whizzing by you at speeds you could only dream of, you soon realise the Swedes were built for the slopes.
Designed for every moment
The new Volvo V60 blends beautiful aesthetics with stunning functionality to help you make the most of every moment. We talk to its designer, T. Jon Mayer, about how these qualities epitomise Scandinavian design.