Power behind the design
When Scandinavian elegance meets dynamism, the result is the new Volvo S60. Volvo Cars senior vice president of design, Robin Page, explains how he and his team designed a car that celebrates the joy of driving.
Robin Page (left), Volvo Cars’ senior vice president of design, explains the fine details of the new S60
“The new S60 is a car that celebrates the joy of driving in a uniquely Scandinavian way,” says Robin Page, Volvo Cars’ senior vice president of design. “It’s fun to drive and looks confident and playful without being aggressive.”
Visually, the new S60 is the latest take on Volvo Cars’ confident, uncluttered design language, first introduced in the XC90 SUV. The new S60 is the most dynamic expression of this design language.
“The new S60 is a beautifully balanced car,” says Robin. “It’s got comfort, sophistication, power and driver appeal, and that’s exactly the message we have tried to convey with the car’s design.”
Great design starts with the right foundations, and the new S60 is built on Volvo Cars’ Scalable Product Architecture (SPA) platform, which also underpins the XC60, S90, V90 and XC90. It’s a platform that was engineered in close collaboration between the design and engineering departments at Volvo Cars. And, as Robin points out, that is not always the case with car companies. “Designers often have to work with platforms that don’t optimise design. You can go back and forth, wasting so much time, and the result is always compromised. A car that looks disjointed. That’s why the platform is crucial to good design.”
When it comes to the design of the new S60, Robin says that the distance between the windscreen pillar and the centre of the front wheel is crucial: “We’ve pushed the front wheel further away from the windscreen. This creates a long bonnet that gives a real muscularity and power to the design. And then there are ‘muscles’ over the front and rear wheels that add strength and help achieve the right stance.”
Stance is crucial for all cars, says Robin, but especially those with a dynamic appeal. And the new S60 definitely has it. It is a car that sits on its heels, hunkered down tight to the tarmac, a look that makes its performance intent even more clear.
The front of the car is deep and “pulled forward”, and there’s a discreet but pronounced power bulge on the bonnet – both of which hint at the car’s performance. Curved ‘hips’ above the rear wheels are another expression of the car’s athleticism, say Robin.
The face of the new S60 is clearly evolved from that of the new Volvo Cars design language. “It’s very distinctive,” says Robin. “It’s become the face of Volvo Cars. But it’s lower on the new S60, more dynamic.” The T-shaped light signature in the headlights is another characteristic of contemporary Volvo cars, and on the new S60 it extends beyond the main part of the headlight, emphasising the car’s width and dynamism.
At the rear, the boot edge has a distinct ‘kick’. “It has an athletic look and helps the aerodynamics,” explains Robin. “Note the lack of brightwork – such as chrome – on the tail. When it comes to trim, less is more for Volvo Cars.”
Combining the restraint and elegance of modern Scandinavian design with a dynamic edge is what gives the new S60 its unique character, says Robin. “There’s a powerful tension, but the design is minimalist. Some rival cars have busy and complicated surfacing. Ours is simple and sculptural. That’s the purity of Scandinavian design – it’s really important to Volvo Cars.”
The race to the horizon
The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.
Designed for every moment
The new Volvo V60 blends beautiful aesthetics with stunning functionality to help you make the most of every moment. We talk to its designer, T. Jon Mayer, about how these qualities epitomise Scandinavian design.
Swedish soul at London’s heart
Swedish soul at London’s heart