Volvo Sponsors

Sky Atlantic

This September, to mark the launch of the 90 series range, comprising of the XC90, V90 & S90, we’ll be releasing the newest set of Sky Atlantic idents, entitled ‘Human Made Stories’.

 Shot in the UK, as well as in Götene and Stockholm in Sweden, our idents focus on a trio of defiant pioneers; authentic characters whose relentless pursuit of craft and innovation drives the world forward. The people with a mindset we can all aspire to.

 The series of films, a part of our long and successful SKY Atlantic sponsorship. In the last two years we have shown 3 different sets of short films around all the programmes broadcast on the channel and the opportunity to support series launches and premieres as well as other events.  

 Here is our gallery with a sneak preview of images from the shoot for these latest films.


A Swedish word that describes our mindset. A word that means to care, to consider and to think again. Some people would say it represents a different way of thinking. We call it our business strategy.