Volvo's 60th Anniversary celebration

Our Idea of Luxury, then and now

October 24, 2015 at Paramount Pictures Studios

In 1955 the first Volvo in North America, the PV444, was unloaded off a cargo ship at the Port of Los Angeles, bringing with it a unique Scandinavian flavor to the automotive landscape. Sixty years later, Volvo Cars continues to embody its Scandinavian heritage and luxury as a leader in safety and innovation. With such a rich legacy and an all-new product line-up, Volvo is poised for another 60 years of success in the U.S.


What role has Volvo played in your life? Tell us by sharing a photo on one of our social media channels, using hashtag ‪#‎Volvo60‬, and you may just find your story right here!