When asked what Cross Country means to him, Robin Page, Senior Vice President of Design, sums it up: “It’s about escapism. At the weekend, you see everyone, especially in Sweden, which is very outdoorsy, disappearing off to the countryside, the seaside, the forest.”
For Robin, designing the new V60 Cross Country was about expressing and enabling this lifestyle. “What really got us excited when we designed this car was looking at the type of high-end active equipment that people use, and that is increasingly becoming high fashion. We wanted to capture that here.”
Honesty is the bedrock for this car, believes Robin. “It’s about how it fits into your life. And, for me, creating things that actually enhance peoples’ lives and connect with how they live is more interesting than designing a sports car that’s never used as a sports car.”
Bold yet elegant, rugged yet dynamic – the new V60 Cross Country is a car with a character like no other. “It has a unique presence,” says Robin. “It’s the physical expression of the car’s abilities, and of the active lives led by the people who will buy it.”
CarPlay takes the functions and apps you’re familiar with from your iPhone and makes them conveniently available via the centre display in your Volvo. Siri voice control even takes care of your SMS messages, so your attention stays safely on the road ahead.
For the last hundred years, we’ve had a simple view of cars – we drive them, they don’t drive us. But with autonomous drive technology, this is about to change.
Bound by sound
1966 was quite a year for music. The Beatles, The Beach Boys and Bob Dylan all released groundbreaking albums that completely transformed the cultural landscape. But while Lennon and McCartney and their contemporaries were busy reinventing the way music was made, a classical music enthusiast called John Bowers was focusing his attention and expertise on reinventing the way we listened to it.