Road safety shouldn't be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels.

As part of our commitment to safety on South African roads, Volvo brings you LifePaint, a revolution in cycling safety. Invisible by day but reflective at night, LifePaint is a unique wash-off reflective safety paint that glows brightly in the glare of car headlights – making the invisible, visible.

Spray on textile materials such as clothes, shoes, helmets and backpacks - even dog leads and collars. LifePaint washes off, and will not damage the colour or the surface of your chosen material, lasting approximately one week of normal usage.

LifePaint is brought to you by Volvo, the world leaders in safety.


Where can I buy LifePaint?

Lifepaint is available for sale at our participating dealerships nationally.* 

Providing cyclists with LifePaint is in line with Volvo’s 2020 Vision – that by 2020 there will be no car deaths or serious injuries associated with Volvo.

*Limited Stock Available.

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Our Innovations

Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life. We're especially proud of our advances in efficient power, connectivity and safety. We call our thinking in these areas: Drive-E, Sensus and IntelliSafe.