Take a different path


If you are thinking about buying a Volvo, take a different path and come to Sweden for an unforgettable adventure.

Buying a car - the Volvo way

Volvo Brand Experience gives you the unique opportunity to discover the roots of Volvo Cars and a world of Swedish enjoyment.

Arrival in Sweden

Once landed, a luxury Volvo transfer will pick you up and take you through to Gothenburg, where a new take on the world of Volvo and our Swedish heritage awaits. You will be shown the ins and outs of you new car by a Volvo Brand Experience professional who will immerse you in your new world of Swedish Luxury.

Volvo factory tour

After lunch, it’s time to climb aboard the ‘Blue Train’ and take a guided tour around the Volvo factory. The tour takes approximately one hour and gives you the chance to see exactly how your Volvo was built.

A visit to the Volvo Museum

As our guest, you will also get the opportunity to visit the Volvo Museum for a journey through Volvo’s history, from the company’s humble beginnings in 1927 to the modern day. Along the way you’ll see iconic models, groundbreaking designs and innovations and concept cars built from pure imagination.

Explore the land of Volvo

Why not get to know your new Volvo in the land that built and inspired it? In Sweden you can enjoy a wide variety of experiences – everything from cultural highlights and world-class shopping in vibrant cities to adventurous activities in the stunning wilderness. It’s up to you – Sweden is yours to explore.

Live it up or slow things down

Whether you want to stay centrally and experience the pulse of the big city or simply get away from it all and relax by the sea, we can recommend accommodation to suit everyone, in every part of Sweden. And for food lovers, we can also recommend the finest places to eat – from charming local bistros to restaurants serving the finest Scandinavian cuisine.

Take a royal tour

Some of our recommended routes pass by some of Sweden's oldest and finest 16th century castles. Many of these castles are open to the public and offer guided tours. Others have been turned into luxurious hotels, so why not take the opportunity to live like royalty for the night?


Can I do it?

The Volvo Brand Experience is now available as an optional extra for R50 000 per couple, when you purchase a new Volvo XC90, S90 or V90 Cross Country. To book your Volvo Brand Experience, contact your Volvo dealer.

Glimpses of unforgettable adventures

Jonathan and Anne Johnson Griffin from Portland, USA are one of the many couples with unforgettable adventures from Sweden. Here you can see some of their pictures, as well as two short video clips. If you would like to see more pictures of Volvo owners who travelled to Sweden to enjoy the Volvo Brand Experience – check out our gallery on Instagram.