The future of driving
How Volvo Cars can change your life
How Volvo Cars can change your life
We are redefining personal mobility
We want to provide freedom to move in a personal, sustainable and safe way. We do this by putting your needs first — using the best available technology to serve you, inventing new technology where none already exists and combining technologies to deliver new experiences.
We are committed to pursuing the following visions:
No one should be seriously injured or killed in a new Volvo car by 2020.
We want to give back one week of quality time per year through a new Volvo car by 2025.
Around 50 per cent of the cars we produce and sell will be electric by 2025.
At Volvo Cars we innovate for a better life. Our focus is you and your world.
It’s time to change
Research indicates that human behaviour needs to be addressed to further reduce fatalities and injuries on our roads in the future. In particular, there are three key challenges of human behaviour in cars:
These areas, which you can read more about below, constitute some of the key challenges we face in reaching our vision that no one will be killed or seriously injured in a new Volvo car.
Three challenges for road safety
Poor speed adaptation in certain traffic situations results in decreased control while driving. Speeding remains one of the main causes of traffic fatalities.
Driver intoxication represents one of the most severe dangers to traffic safety. Lack of focus and slow reaction times caused by intoxication can immensely affect driving capabilities and as a result lead to severe injuries or death.
Distraction might be one of the most underestimated risk factors when driving but is in fact a major concern for road safety. Similar to the risks of intoxication, distraction can lead to slower reaction times and loss of control while driving.
Supporting safer driving
As a pioneer in road safety, we recognise the need to help address these three key areas of human behaviour. It is our ambition to find ways to support people in becoming the best drivers they can be.
We aim to help address these key challenges to road safety with a combination of advanced safety innovations. Innovations that support drivers when they need it most – intuitive technology that works together with drivers, not against them. The aim is to detect dangerous driving behaviour and support with corrective actions when needed.
The Care Key is part of our initiative to help address speeding as one of the main challenges of road safety. It allows Volvo drivers to set limitations on the car’s top speed, which can be especially helpful before lending a car to younger and inexperienced drivers. The Care Key will become standard in all our cars from 2021 and reflects our ambition to support better driver behaviour.
In the future, geofencing technology could support correct speed adaptation in relevant situations. By detecting sensitive areas, such as school zones or hospitals, geofencing can provide signals that prompt your car to automatically adapt driving speed to the designated limit. We are currently looking into how to make use of this technology in the future.
We are working on in-car solutions to help address two of the main traffic safety risk factors; distraction and intoxication. In-car cameras, together with other sensors, will allow the car to intervene when a clearly intoxicated or distracted driver is risking serious injury or death. This upcoming technology is intended to support drivers in extreme situations where they no longer may be able to control the car in a safe way.
Discover our approach to the future of mobility
Freedom to Move
Håkan Samuelsson, Volvo Cars CEO & President explains how Volvo Cars
is shaping the future of mobility.
Learn how Volvo Cars sees converging technologies in the areas of connectivity,
safety and propulsion, changing the way you live.
We do things differently
We have always put people first at Volvo Cars. We do this with a clear focus on these three key innovation areas. We believe that technology should set us free – not enslave us. Learn more about our innovation focus areas below.
A collaborative approach
We believe we can innovate for a better future. This is why we are working with some of the world’s top tech companies. We work with Amazon on in-car delivery, with Google on the next generation of in-car connectivity and services and with Baidu and Uber on the development of new autonomous solutions for their business. Our partnerships and collaborations are aimed at capturing the best of today’s technology and service offerings to enhance your Volvo car experience.
We work closely with tech start-ups and established technology companies through the Volvo Cars Tech Fund, based in Silicon Valley, to nurture the innovations that will take us into a better future.
Innovation never goes out of style
We like to look forward and find new ways to engage you, to make your life easier and more enjoyable. We’ve been doing this for years.
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