Aiming for zero

Driven by saving lives

Our founders said: “Cars are driven by people – the guiding principle behind everything we make at Volvo, therefore, is and must remain safety.” Those values have never changed, and in 2008 we set out our vision – that nobody should be seriously injured or killed in a new Volvo car.

Safeguarding our future

At Volvo Cars, we don’t accept that globally 1.3 million people should die every year in road traffic accidents. Volvo Cars’ Safety Vision is our way of creating more sustainable personal transport. It’s a key element in our sustainability framework, which outlines how our company protects people and the world around us, both now and in the future.