Volvo Car Thailand Named Founding Partner of UOB LIVE

Volvo Car Thailand announced it is an Official Automotive Founding Partner of Bangkok’s groundbreaking new live events venue - UOB LIVE.

Volvo Secret Deal 2023

UOB Live

In the picture: (right) Chris Wailes, Managing Director and (left) Pattarapong Achapalasiri, Head of Commercial Operations of Volvo Car (Thailand) Limited at the display area of Volvo EX30 at the UOB LIVE’s first exclusive concert on February 11, 2024.


Volvo Car Thailand announced it is an Official Automotive Founding Partner of Bangkok’s groundbreaking new live events venue - UOB LIVE. The multi-year inaugural partnership agreement, brokered by AEG Global Partnerships, will enhance the company’s effort to provide premium experience for its customers while strengthening the relationship in order to effectively positioning the company for long term growth in premium segment.


As a Founding Partner, Volvo Car Thailand has secured a substantial array of commercial assets with UOB LIVE. This includes the opportunity to showcase its range of vehicles at designated shows and events. Moreover, Volvo Car Thailand's bespoke LED content will feature prominently across all screens within UOB LIVE's internal signage network. Additionally, Volvo Car Thailand will enjoy exclusive access to a private VIP suite overlooking the main arena, providing unparalleled opportunities to partake in world-class games, concerts, and shows throughout the year, alongside a myriad of other exclusive benefits.

We are the brand that is known for quality, innovation and advancing technology

said Chris Wailes, Managing Director of Volvo Car Thailand. “We are also a customer centric brand and being the exclusive automotive partner of UOB LIVE provides us with an exciting opportunity to communicate our product value and innovation, as well as showcasing our commitment to provide our customers with a truly premium and unique experience. The partnership will also enable us to deliver highly personalized offerings and give us opportunities to engage, excite and entertain our customers as we further support them to live life freely and find joy in their journey.”


UOB LIVE is Bangkok’s latest 6,000 capacity, live entertainment venue that is specially designed with a large-scale catwalk, state-of-the-art sound, and safety systems to host world-class concerts and events. The venue is being developed through a strategic alliance that united three industry giants: AEG, a global leader in sports and live entertainment; The Mall Group, Thailand's premier retail and entertainment complexes; and UOB, a leading bank in Asia.

Volvo Secret Deal 2023

Volvo EX30

UOB LIVE is located on the 6th floor of EMSPHERE shopping mall, a world class destination for dining, shopping, and entertainment spaces. The mall is also a home to Volvo’s urban lifestyle concepts store, Volvo Downtown Store Bangkok, which is located on the 2nd floor.


Volvo presents this exclusive experience solely for Volvo customers. For those interested in benefiting from Volvo privileges throughout the year, Volvo will send emails regarding these privileges to the registered email addresses. You can register your interest at


Volvo Cars Experience offers unique experience exclusively for Volvo customers. If you would like to receive special benefits from Volvo throughout the year, please visit https://2a18rnra5yz.typeform.com/VolvoExperience to register for email notifications or simply scan the QR code below.

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