Looking back helps us look forward
The story of Volvo Cars
We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
A tribute to Roger Moore
"I designed the Volvo P1800, Roger Moore made it famous."
The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.
He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.
In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.
Reinventing a classic
The Volvo estate is a motoring icon. But with the new V90, it’s more beautiful than ever.