Your Privacy

When you visit our web site, we use cookies and similar tracking technologies (pixels, tags, local storage, etc..) to provide you with the best experience of our website. These technologies, that we will refer to collectively as “cookies” in this notice, might relate to and collect information about you, your preferences, or your device. Such information does not usually directly identify you, but it will contribute to you getting a more personalized online experience of Volvo Cars, which qualifies cookies, insofar as they are used to identify users, as personal data and are therefore subject to the GDPR.

This information notice is meant to be read together with our Customer Privacy Policy for a more detailed overview on how we process your personal data.

Cookie Information Notice –

This document describes how Volvo Cars (as defined below) processes your personal data when you visit websites.

1. Who we are

Volvo Car Corporation is a Swedish legal entity with company registration number 556074-3089 and registered address at Assar Gabrielssons Väg, SE-405 31, Gothenburg, Sweden. Volvo Car Corporation and its group companies are responsible for the processing of your personal data (‘we’, ‘Volvo’, ‘our’, ‘us’). We are a global company and provide products and services worldwide. You can find more information about the different entities operating in the different markets here.

2. What personal data we process and why

We process the data collected with the use of “cookies” to provide you with the best possible online experience of our brand, to identify you as a returning visitor to our website, to analyse the behaviour of our website visitors, to enhance our communication and the structure of our website, and to build a profile of your interests to be able to show you relevant adverts of our products and services, also on other websites. When possible, we also combine your online web behaviour data with the personal data that you have eventually previously provided to us.

Our legal basis to provide a safe and functioning website and services which you requested by your actions on the website (e. g. shopping cart), is our legitimate interest, as per Art. 6 (1) lit. f GDPR.

We rely instead on your given consent, as per Art. 6 (1) lit. a GDPR, for the access and storing of information on your device when visiting our website, and the subsequent processing of that data that allows us to analyse the performance of the behaviour of our users, personalise the services to the users and to build a profile of your interests and show you relevant adverts. You are asked for this consent by the cookie banner upon landing on our website.

3. How long we keep your data

Please refer to each cookie description for their specific retention periods.

For your information, we use two different types of cookies: session cookies that are temporary and expire once you close your browser or when your session ends, and persistent cookies that remain on your hard drive until you or your browser erase them, depending on the cookie’s expiration date.

For analytics purposes the data that is not aggregated or anonymised right away will be processed for not more than 2 years.

Furthermore, in certain instances local storage is used. Since the data placed there does not expire and will be available any time you open our website, the only way to clear local storage is for you to clear the browser storage manually (also known as clearing caches).

4. Who we share your personal data with

Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes and as described in the cookies’ description. We also share your personal data with processors, especially IT service providers, which are limited by contract in their ability to use your personal data for any purpose other than to provide services for us in compliance with each data processing agreement in place. Your personal data may be transferred to a country outside the European Economic Area. If so, such transfer will be based on the standard contractual clauses approved by the EU Commission. The general text of the standard contractual clauses used can be found in various languages on the homepage of the EU Commission.

5. Your rights in relation to the data processing we perform

Because we respect your right to privacy, you can choose not to allow cookies which are not strictly necessary to make our website work. Blocking some categories may however impact your experience of the site and the services we are able to offer. If you wish to manage your cookies, you can use our Cookies Settings page.

Please remember that if you choose to disable cookies, certain sections of our sites may not work properly. Alternatively, you can manage cookies via your browser settings or by using these two links: Your AdChoices (Digital Advertising Alliance) or Your Online Choices | EDAA . In this case your choices will be reflected in how you will experience the Internet, not just on To opt out of being tracked by Google Analytics across all websites, visit:

With respect to the processing for marketing and advertising purposes performed under joint controllership, Meta is the primary contact point for matters regarding the exercise of data subject rights.

For more information on your rights in relation to our processing of your personal data and how to exercise them, please refer to our Customer Privacy Policy

6. How to contact us

If you have any other questions regarding the subject matter of personal data protection, you can contact us at the following contact details:

Volvo Car Corporation
Postal address: Volvo Car Corporation, Assar Gabrielssons Väg, SE-405 31 Gothenburg, Sweden
E-mail address:   

7. Changes to our Privacy Notice

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this privacy notice at any time. For this reason, we encourage you to refer to this privacy notice on an ongoing basis. This privacy notice is current as of the date which appears at the top of the document. We will treat your personal data in a manner consistent with the privacy notice under which they were collected unless we have your consent to treat them differently.