Lifestyle
The luxury of time
It takes less than two hours to fly from San Francisco to Los Angeles, but instead we’re driving between these two cities in the Volvo XC90, the perfect car for indulging in the luxury of the journey.
Lifestyle
Services
The race for perfection
In this article, we visit the Volvo Ocean Race Boatyard in Lisbon, Portugal. Here, we meet the team of experts responsible for repairing and re-fitting the entire fleet of Volvo Ocean 65 boats that will compete in the 2017-18 edition of the Volvo Ocean Race. We describe each team member’s individual area of expertise and show how the team works together to ensure that each boat is repaired identically, on time and to the highest possible standard. Their expertise in different areas represents the same level of competence you find at a Volvo workshop. We also meet Swedish sailor Martin Strömberg, who won the 2011-12 edition of the race, to find out what a great service programme gives him as a sailor.
Lifestyle
Coffee counterculture - fika and cinnamon buns
Forget complicated names or vegan milk alternatives, coffee is going back to basics. Just ask Swedes like Rebecca Konradsdal and Emily Svedner, who are helping change the way we drink coffee, whether you’re in Stockholm or LA. Welcome to the ‘third wave’ of coffee
Lifestyle
Learning the secret language of scent
Sometimes, all you have to do to travel somewhere new is close your eyes and surrender to your sense of smell. To find out how different aromas can help lift ourselves out of the everyday we talked to Swedish perfume brand, Agonist.
Lifestyle
A life at sea
In this article we meet Swedish sailor, Martin Strömberg. Martin is now one of Sweden’s most experienced sailors. He has now competed in the Volvo Ocean Race three times and won it once. We describe how Martin first became interested in the Volvo Ocean Race, his drive to compete in the race and how he came to triumph. We also provide an overview of his sailing career so far, his unique approach to putting racing teams together and what the future holds for this modern Swedish pioneer.
Heritage
The race to the horizon
The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.
Lifestyle
Chicago stories
The connection between Chicago and Sweden runs deep. Like a brother and sister who have chosen different roads to follow but whose shared past forms an unbreakable bond. Follow us as we explore the Swedish side of the Windy City from the passenger seat of an XC90.
Lifestyle
Skiing in Åre
Skiing seems to come naturally to the Swedes. Perhaps it’s growing up in a country where months of uninterrupted ice and snow are the norm, and falling temperatures and tricky terrain are seen as springboards to adventure rather than stumbling blocks? Whatever it is, the moment you witness a six-year-old whizzing by you at speeds you could only dream of, you soon realise the Swedes were built for the slopes.
Lifestyle
At home anywhere
When we began making cars in 1927, it was because we believed no other car manufacturer was making them strong enough or safe enough to cope with the harsh Swedish landscape and climate. Over the years, our climate and landscape haven’t changed that much, but our cars certainly have.
Lifestyle
Tromsö
The Northern Lights are one reason people come to Tromsø. But what makes so many want to stay? Come along as we explore the Gateway to the Arctic.