What if feeling safe can make you feel truly free?

Montage of a promotional film showing people who feel safe because of the support and guidance around them, living their best lives.

We are the pioneers in protecting people.

For over 95 years, our research and innovations have saved a million lives, and we are working on a million more.

In 2007, we set our safety vision – no one should be seriously injured or killed in a new Volvo car. We have yet to realise this, but we now know why. Focusing on innovations that understand what’s outside the car isn’t enough. We also need to better understand you, the driver inside.

So we’re stepping into a new era – for safety and for Volvo Cars – where our ambition isn’t just to protect your life. It's to help you live your best life.

Because when you feel safe, you can be truly free.

A gently blurred gradient, with a soft peach colour blending into pink, then lavender, and finally, into pale blue

Discover Safe Space Technology

Safety innovations for a new era. Coming in the EX90.

Lidar and exterior sensing

Coupled with radars, cameras and ultrasonic sensors, the advanced lidar system gives you a 360° understanding of the road around you.

Occupant sensing

The new occupant sensing system is designed to help prevent anyone from being inadvertently left behind in a potentially dangerous situation.

Driver understanding

The two-camera driver understanding system can understand if you’re drowsy or distracted and when the car might need to step in and help.

More safety innovations

Share your experience

Help us understand how life affects your drive.

Is joy a safety hazard?

Is joy a safety hazard?

When the thrill of life’s adventures distracts you, our Safe Space Technology knows when to step in and support. To bring your focus back onto the road, to help you stay calm and in control. But there is more to learn about driver behaviour. Help us further understand how life affects your drive by answering a question or two.

Does heartbreak affect your braking distance?

Does heartbreak affect your braking distance?

Heartbreak. We’ve all been there unfortunately. But does it impact your driving? Does it slow you down? Or speed you up? We’re curious to know. Help us further understand how life affects your drive by answering a question or two.

Can love steer you wrong?

Can love steer you wrong?

First love, first kiss, first argument. Love can distract the best of us. But does it impact your driving? We’re curious to know. Help us further understand how life affects your drive by answering a question or two.

Be inspired

Feeling safe sets us free.

Video of singer Seinabo Sey being reassured by her sister before performing. Video ends with the Volvo logo and the text: "For life".

Meet Seinabo Sey, Musician

There you are on an empty stage, mic in hand, lights beaming down. You take a deep breath and open your heart to a sea of faces. Would you feel safe being that vulnerable? 

For Seinabo Sey, safety is about feeling unconditionally loved and supported by her sister: ‘My safety net is definitely my little sister. As an artist, I'm often in very unfamiliar spaces, but if I have her with me, I feel at home. I feel like everything's going to be alright.’

“Feeling safe allows me to push boundaries. That's the most important thing.”

This relationship frees Seinabo to express herself: ‘You have to grab on to ugly moments as well as beautiful ones.

So, is safe a boring word or an invitation to be who you truly are?

Video of Sky Brown being reassured by her brother at the top of a towering skate ramp. It ends with the Volvo logo and the text: "For life".

Meet Sky Brown, Skateboarder

Imagine you’re standing on the edge of the half pipe. Thousands of eyes on you. Everyone is waiting for you to drop in. Are your knee pads and helmet enough to make you feel safe carrying the weight of the world?

Feeling safe propelled Sky Brown to the top. Stepping onto the Olympic podium at 13 years old, becoming the first female to land a frontside 540 at the X Games, conquering the mega ramp with Tony Hawk – all in a day's work for the British-Japanese skater.

But for Sky, it's not about what she wears to protect herself. It’s who she has around her that makes her feel free enough to take on epic challenges.

“Feeling safe gives me the confidence to try new things.”

Sky’s safety net is her family: ‘Having people I love around me makes me feel like I can do anything.’

So, is safe a boring word or the trick to a daring life?

Paraolypian Liu Cuiqing races with her Guide, winning and celebrating. Video ends with the Volvo logo and the text: "For life".

Meet Liu Cuiqing, Paralympic champion

You’re braced against the starting blocks, crouched down, ready to go. The crowd is hushed. ‘Get set!’ Head raised, eyes forward, but all you see is darkness. Would you feel safe sprinting your heart out into the void?

For Liu Cuiqing, blind medal-winning Paralympian, pushing herself to the limit is down to her guide runner, Xu Donglin: ‘The moment we held opposing ends of the 10cm tether, we were like twin brothers and sisters. Perfectly combined with synchronised arm swings, synchronised strides and the same goal: to guide me to the finish line without fear!’

“With Xu Donglin as my eyes and there beside me, I feel very solid and safe in my heart. I run with peace of mind to do my best.”

Xu has been Liu’s safety net since 2013. But that goes beyond breaking records and winning medals.​​ Xu has opened up Liu’s world: ‘It’s empowered me to be more outgoing and willing to get to know more people. It’s made me healthy and happy.’

So, is safe a boring word or a track to winning?

Meet the EX90. Our new, fully electric SUV.

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Future technology described above is not yet available. Vehicle specifications are subject to change. Features shown and described above may not be standard or available for all equipment levels and powertrain options and may vary from market to market.