Volvo Car Malaysia Connects Owners with Wider Volvo Community through KOPPLA
Koppla – which means connect in Swedish – is Volvo Car Malaysia’s initiative to create exceptional brand experiences for customers. By fostering a sense of community, Volvo Car Malaysia goes beyond delivering exceptional products and services, cultivating a lifelong journey where customers feel valued, supported and truly part of the Volvo family.
Koppla – which means connect in Swedish – is Volvo Car Malaysia’s initiative to create exceptional brand experiences for customers. By fostering a sense of community, Volvo Car Malaysia goes beyond delivering exceptional products and services, cultivating a lifelong journey where customers feel valued, supported and truly part of the Volvo family.
The first event was held at The International Gallery at KLGCC Resort in conjunction with the launch of Volvo Car Malaysia’s first ever electric-only SUV – the Volvo C40 Recharge Pure Electric. During the event, guests were greeted by a specially built exhibition upon entering the resort and were taken on a journey of Volvo Cars’ rich history in Malaysia, Swedish heritage, and revolutionary safety milestones and innovations in the automotive industry.
The brand experience event also held an exclusive test drive for guests. With the support of Volvo Car Malaysia’s dealers, guests had the opportunity to experience and drive the Volvo C40 Recharge Pure Electric around the KLGCC Resort. This allowed potential customers to learn more about the electric vehicle and fully grasp what it means to drive a fully-electric Volvo car. Customers can relive the experience event captured in a video here.
During Ramadhan, Volvo Car Malaysia hosted multiple get-togethers with customers and their friends. With Koppla being the central theme, the dinners were within a warm and welcoming atmosphere where everyone exchanged stories and shared interests. The session was a delightful experience, highlighting the significance of human connections, which is at the core of what Volvo represents.
What better means of connecting with people than engaging in Sweden’s most popular sport and the fastest growing sport in the world – Padel? Recently, Volvo Car Malaysia organised a lively customer tournament filled with energy and excitement at the Ascaro Padel & Social Club at 1 Utama Shopping Centre, incidentally the first outside of Sweden, where customers and their friends indulged in a fun-filled afternoon of Padel, engaging in friendly competition and fostering a strong sense of camaraderie. As guests enthusiastically battled it out on the court, others relished in casual conversations, catching up with Volvo friends and family, while savouring delectable food that perfectly complemented the exclusive social event.
Volvo Car Malaysia's customer events serve as more than just moments of entertainment and leisure; they are meaningful experiences that embody the importance of human connection. By bringing together Volvo customers, their families and friends, Volvo Koppla creates an opportunity for individuals to forge lasting bonds, strengthen relationships, and memories that transcend a traditional customer journey.
Be part of our growing community of owners who stand for a life enriched by remarkable experiences, meaningful relationships, and exclusive social activities. As we look forward to more exciting events on our calendar, we eagerly anticipate the opportunity to Koppla, to connect, and enjoy the moments we share together.
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