The beauty of simplicity
The new S90 and V90 embody modern Swedish luxury.
Meet the designers behind the detail.
Minimal by design
It was important that the S90 and V90 visually reflect their Scandinavian surroundings, says Thomas: “We wanted to communicate what is so special about living here. About the natural beauty of simple details put together. It’s an incredible privilege to have the quality and the materials to allow us to achieve it.”
THOMAS INGENLATH - SENIOR VICE PRESIDENT, DESIGN
"Swedish luxury is about the beauty of simplicity. To have the quality and the materials to achieve this is an incredible privilege."
The harmony of luxury
“Car design today isn’t just about delivering beautiful shapes,” says Thomas. “You need to have a holistic view. You have to work with colleagues in the electronics department, communications, everywhere. Otherwise the product experience will be a very limited one.”
TONY BAHO - SENIOR COLOUR AND MATERIAL DESIGNER
"A big part of the Zen-like feeling lies in the materials, which radiate an inviting calm. It’s not just the product, it’s the feeling it gives you."
“You can have beautiful styling on bad proportions and not get the same emotional response,” says Maximilian. “Everything starts with the Volvo Iron Mark, then we build the grille around it. This proud, high, floating grille is a strong signature for us. It’s inspired by Volvo’s iconic P1800 coupé (1961-1973) and we also showed it in the concept cars that we revealed in 2013 and 2014, before its debut in the new XC90.”
MAXIMILIAN MISSONI - VICE PRESIDENT, EXTERIOR DESIGN
"The modesty that is embedded in Swedish design is extremely modern."
This solidity is reflected in the rear hatch of the V90. “You see a lot of straight shut lines on competitor cars as they are easier to build, but we interlock the graphics of the lamps and panels with each other. It’s a challenge because it requires three different points to be perfectly aligned in assembly, but it gives you a much more solid feeling.”
TISHA JOHNSON - VOLVO CARS' INTERIOR DESIGN MANAGER
"Swedish life is, by nature, a kind of luxury. The country is unspoiled. Forest, lakes and ocean are available to all. Our aim is to bring this uniquely Swedish experience to customers."
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life – and that has always carried through naturally into Volvo’s ethos of car making. Explore our #HumanMade stories, projects and partnerships further.