The Scandinavian sanctuary
Confidence and power is evident at every turn in the new
V90 and S90. Meet the designers behind the detail.
“You can have beautiful styling on bad proportions and not get the same emotional response,” says Maximilian. “Everything starts with the Volvo Iron Mark, then we build the grille around it. This proud, high, floating grille is a strong signature for us. It’s inspired by Volvo’s iconic P1800 coupé (1961-1973) and we also showed it in the concept cars that we revealed in 2013 and 2014, before its debut in the new XC90.”
MAXIMILIAN MISSONI - VICE PRESIDENT, EXTERIOR DESIGN
"The modesty that is embedded in Swedish design is extremely modern."
This solidity is reflected in the rear hatch of the V90. “You see a lot of straight shut lines on competitor cars as they are easier to build, but we interlock the graphics of the lamps and panels with each other. It’s a challenge because it requires three different points to be perfectly aligned in assembly, but it gives you a much more solid feeling.”
TISHA JOHNSON - VOLVO CARS' INTERIOR DESIGN MANAGER
"Swedish life is, by nature, a kind of luxury. The country is unspoiled. Forest, lakes and ocean are available to all. Our aim is to bring this uniquely Swedish experience to customers."
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life – and that has always carried through naturally into Volvo’s ethos of car making. Explore our #HumanMade stories, projects and partnerships further.