Swedish football legend Zlatan Ibrahimović visits Volvo Cars
Swedish football legend Zlatan Ibrahimović visited the Volvo grounds in Torslanda today, in what was one of the most prominent company visits in the history of Volvo Cars.
The Manchester United striker, known for his involvement in several successful Volvo Cars marketing campaigns, took a tour around the Torslanda manufacturing plant and witnessed first-hand the production of Volvo’s brand new 90 and 60 Series cars.
Mr Ibrahimović, known as simply Zlatan to football fans around world, also spent considerable time meeting with employees from around the company, taking photos and signing autographs.
Earlier in the day, he received an exclusive behind-the-scenes look at upcoming Volvo models and technologies at the company’s high-security design center.
During Zlatan’s visit, Volvo Cars and the Swedish Football Association (SvFF) also announced a joint collaboration for a new grant called Number 10, after the striker’s current squad number. With Zlatan acting as spokesperson and frontman, the aim of Number 10 is to support people working to promote Swedish football and values such as equality, diversity and teamwork. More details will follow later this week.
The collaboration between Volvo Cars and Zlatan Ibrahimović started in 2014 with a marketing campaign for the XC70 crossover, in which Zlatan reimagined the Swedish national anthem together with producer Max Martin against a backdrop of the Swedish outdoors. The impact of the campaign was so strong that sales of the XC70 grew markedly during its last years of production, a highly unusual feat.
In 2016 Volvo and Zlatan teamed up again, this time to launch Volvo’s brand new V90 large premium estate in the EMEA region. World-renowned film music composer Hans Zimmer wrote the music, while the campaign once again focused on Volvo’s and Zlatan’s Swedish heritage.
It described how Zlatan’s career took him from growing up in the tough Malmö neighbourhood of Rosengård to international football success, all the way to Zlatan’s emotional farewell to the national football team. The V90 quickly became one of Volvo’s most popular models in EMEA.
Zlatan’s footballing career began at Malmö FF in the late nineties. The Swedish striker was quickly signed by Dutch side Ajax – the beginning of an illustrious international career that spanned the top Italian, French, Spanish and English leagues, playing for clubs such as Paris St-Germain, Barcelona, Juventus, Inter Milan and AC Milan. He currently plays at English record title-winners Manchester United.
Zlatan received the Swedish player of the year award Guldbollen (Golden Ball) a record eleven times, including ten consecutive times from 2007 to 2016.
Market Rasen Golf Society Event
If you haven't played at Market Rasen Golf Course it is definitely worth a visit. The last qualifier of the season was enjoyed by all and the weather was kind to us. The smell of fish and chips as we approached the 18th green was very tempting but our Chicken meal was equally delicious!
The winners were:
1st place – David Elson & Berni Clayton – 46 points
2nd Place – John Preston & Paul Horsley – 42 points
3rd place – Alastair Baron & David Stables – 41 points (countback)
4th place – Dave Smith & Tim Bramhall – 41 points
5th place – Richard Harrison & Clive Hill – 39 points
2’s – David Elson, Clive Hill, Brian Taylor, Tony Netherclift
NP on 5th – Neil Woodward
NP on 18th – Paul Horsley
Because some of the above have already qualified for the final – the qualifiers were:
David Elson & Guest
Alastair Baron & David Stables
Richard Harrison & Clive Hill
Rod Ashton & Nick Bristow
Matthew Rohan & Julian Boddy
The next event is the Grand Final, courtesy of Ray Chapman Motors and will be held at Worksop Golf Course later this month. If you are a Ray Chapman Motors Volvo customer and would like more information about our Golf Society please email firstname.lastname@example.org
Volvo Cars’ new XC40 delivers a confidence-inspiring SUV designed for city living
Volvo Cars, the premium car maker, will bring a new standard of safety and user experience to the small premium SUV segment with the launch of the new Volvo XC40 this autumn.
Developed around the challenges of modern city life, the XC40 aims to make the daily urban commute less stressful and more enjoyable, because drivers in the segment can now rely on the award-winning safety, connectivity and infotainment technologies known from Volvo’s acclaimed new 90- and 60 series cars.
“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars.
The XC40 is Volvo’s first car on its new Compact Modular Architecture (CMA), and includes a range of ground-breaking technologies introduced in its 90- and 60 series siblings, which are based on Volvo’s larger Scalable Product Architecture (SPA).
Volvo’s approach to safety and user experience builds on a philosophy it calls the Circle of Life: a constant improvement of standards and technologies, based on consumer insights and real-life data.
Safety and driver-assistance features offered on the XC40 include Volvo’s semi-autonomous Pilot Assist system, the latest generation of City Safety, Run-off Road Protection and Mitigation, Cross Traffic Alert with auto brake, and the 360° camera that helps drivers manoeuvre their car into tight parking spaces. These and other technologies make the XC40 one of the best-equipped small premium SUVs.
“Modern city life presents complex challenges for drivers, pedestrians, cyclists and other road users. With the XC40, we aim to reduce the so-called cognitive load on the driver. While our safety and driver-assistance systems actively identify and mitigate potential conflicts, you as a driver can relax more and therefore enjoy city driving,” said Malin Ekholm, Vice President Volvo Cars Safety Centre.
While the starting point for each new Volvo is the most advanced safety and driver-assistance systems, the new XC40 also benefits from the high levels of safety and infotainment found in its larger stablemates.
“We built a confident, easy-to-use and convenient everyday user experience based on real-life interaction and research, starting from our foundation of leading safety. The XC40 is a car for a generation of consumers that expect full connectivity. All the screens have been optimised for a safe, easy and efficient interaction, to support active city driving,” said Ödgärd Andersson, Vice President Vehicle Software & Electronics at Volvo Cars.
“Like the larger XC60 and XC90 SUVs, the XC40 features Volvo’s connected Sensus infotainment system, centred around the now familiar large, portrait-oriented touch screen. Easy to use and intuitive, the Sensus interface allows drivers to access a host of functions and services,” concluded Ödgärd Andersson.
Chapman Angels running for Cancer Research
Debbie Flint, Corporate Sales Consultant, along with six female colleagues will be taking part in the Pretty Muddy 5k run on Saturday, 16th September in aid of Cancer Research. The race is taking place at The Knavesmire, York Race Course at 10am. If you would like to donate to Debbie and the team please Click Here Thank you!
Volvo Cars buys Luxe assets in digital consumer experience push
Volvo Cars, the premium car maker, today announces the acquisition of the platform, technology, key staff and other assets of Luxe, a US based premium valet and concierge service. This acquisition provides Volvo Cars with a major boost in the development of digital services that simplify consumer experience.
The advanced software and technology platform as well as key data scientists, app developers and software engineers currently employed by Luxe will join Volvo’s digital organisation in Silicon Valley.
The Silicon Valley office provides an additional centre of gravity for Volvo Cars’ efforts in building digital products and services for its global business across Europe, Asia, and the Americas. For example, it was deeply involved in the development of a pilot program for on-demand refuelling for Volvo owners in San Francisco.
“Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realising that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up,” said Atif Rafiq, Chief Digital Officer at Volvo Cars.
The acquisition of the Luxe platform is expected to considerably accelerate Volvo Cars’ ability to offer digital customer experiences such as pick-up and drop-off services, adding a new level of convenience for Volvo owners. More specifically, the technology behind Luxe provides the company with advanced algorithms in the areas of routing, logistics planning and arrival time prediction.
“As more and more of our cars are connected, the availability of digital services becomes a critical part of the process of selecting a new car. Simplification of experience and placing control directly into the hands of the consumer is what today’s technologies enable, and what defines our vision in the digital space,” said Mr Rafiq.
Silicon Valley-based Luxe has operated previously in a select number of major US cities, including San Francisco, New York and Chicago. The service allowed drivers to drop off their car at any point in the city, where a professional valet took care of finding a secure parking spot, as well as fuelling and cleaning the car if the customer desired.
No financial details of the transaction will be disclosed.