Volvo Car UK has launched a competition on its Inside Volvo UK Facebook site to find Europe's greatest drive, as voted for by its fans. The person who wins the competition will win the UK's largest ever single giveaway on Facebook - a brand new Volvo S60 R-Design.
The Greatest Drive competition isn't just about trying to find which road is the best in Europe to drive on. A journey can be much more than the tarmac you ride over. It can be about the views you take in or the people you are with, an open top 200 mile ride or a thrill seeking 2 mile blast through the mountains, the choice is down to the individual.
The competition will run in four phases. Between 9th June and 3rd July 2011, fans will have a chance to submit their greatest drive into the competition using Google Maps on Volvo's Facebook page. Along with the route, the entrant will have the opportunity to explain why they think their drive is the greatest.
Between the 4th July and 17th July 2011, a top 10 shortlist of 'Greatest Drive' entries will be announced on Inside Volvo UK so they can be can viewed, commented, liked and shared.
From the 18th to 31st July, the final three entries will be announced. Each of the final three will have a short film made about their journey and then posted on the Inside Volvo UK site when the final round of voting will take place. All voters will be entered into a sweepstake draw to win runners' up prizes which consist of six pairs of tickets to the 'The Ultimate Dynamic Driving Day' at Ultimate Car Control where the team will coach the winners in the art of dynamic driving techniques.
On 1st August, the short film with the most votes will be announced as the winner of the competition and the entrant will be the lucky new owner of a brand new Volvo S60 R-Design.
To enter the competition, visit www.facebook.com/Insidevolvouk and enter the 'Greatest Drive'.