Volvo Car Canada Ltd. Appoints Director of Digital
RICHMOND HILL, Ontario (August 26, 2026) – Volvo Car Canada Ltd. (VCCL) is pleased to announce the appointment of Narcis Tajvidi as Director, Digital.
Currently serving as Online Business Lead, Narcis has played a pivotal role in advancing Volvo Car Canada's digital business and customer experience strategy since joining the company in 2021, helping drive improvements across e-commerce, digital performance, retailer engagement, and omnichannel customer journeys.
With more than 15 years of leadership experience in the automotive industry, Narcis brings a strong combination of commercial, digital, and transformation expertise gained through progressive roles at both Volvo Car Canada and BMW Group Canada.
In her new role, she will lead the Digital, Data, and Technology portfolio for the market in Canada, with a focus on accelerating growth, strengthening customer and retailer experiences, advancing AI and data capabilities, and ensuring technology investments deliver meaningful business value.
"Narcis has been a driving force behind our digital transformation efforts in Canada and has consistently demonstrated a deep understanding of both our business and our customers," said Matt Girgis, Managing Director, Volvo Car Canada Ltd. "Her ability to combine strategic thinking with execution, while building strong partnerships across our organization and retailer network, has been instrumental to our success. I have strong confidence in Narcis as she steps into this role and look forward to the impact she will continue to make for our business, our retailers, and our customers."
Recognized for her collaborative leadership, Narcis is committed to building strong partnerships across retailers, colleagues, and global teams as the company continues its digital transformation journey.
